Director of Media Services

Taco John's International

About Us:

Starting as a small taco stand in Cheyenne, WY back in 1968, our one-of-a-kind tacos and other bold flavors were an instant hit in the community. Two local businessmen wanted to share these unique flavors with the world. So, they purchased the franchise rights in 1969 and named the restaurant after the man who started it all – John.

Ever since that very first taco stand, Taco John’s has been all about bringing the flavor. From handmade salsas and classic Crispy Tacos with freshly-made shells to our signature Potato Olés®, we know how to Olé The Day.

From there, Taco John’s restaurants began popping up across the Midwest, evolving to include drive-thrus and interior seating to bring you the unique flavors that made Taco John’s famous. Our menu evolved to include bold originals like Potato Olés, Meat and Potato Burritos, and our holiday specialty: Nachos Navidad®.

Ever hear of Taco Tuesday®? We started it! We even trademarked it. That’s how seriously we take tacos. Today, Taco John’s operates and franchises nearly 400 restaurants in 23 states – making it one of the largest Mexican quick-service restaurant brands in America.

We continue to grow across the country – but some things never change. Like our uncompromising standards of food quality, dedication to using real ingredients, signature bold flavors, and our commitment to Olé The Day!

Position Details

Director of Media Services
Twin Cities Metro
St. Louis Park, MN

Position Summary:

The Director of Media Services is responsible for directing the current and future media strategy in the Taco John's operating geography that includes approximately 400 restaurants organized into as many as 24 active advertising co-ops plus single store entities.


1. Develop long-range media strategy and vision, such that Taco John's can outperform competitors on sales growth and transaction growth performance. Media Strategy must contemplate Taco John's size and media budget to establish competitive advantage. Media strategy must lead transition form traditional to digital channels.

2. Supports and assures compliance with marketing provisions of the Franchise Agreement relative to advertising expenditures, and co-op participation.

3. Oversees the development of marketing, advertising and local store marketing plans available from third party vendors.

4. Play a critical role in understanding the changing media landscape and guiding internal and external partners on the best media strategies to achieve the company's goal

5. Author compelling presentations that bring the media plans to life

6. Responsible for Company Restaurants sales performance, driving advertising and local store marking programs.

7. Provides increased revenue to the Company through increased restaurant sales.

8. Key communications link to corporate office, co-ops and franchisees on long-term media strategy and annual media planning.

9. Consults with franchisees in the following areas:

Ensure implementation of national marketing calendar

  • Promotion of current menu products
  • Introduction of new menu products

Management of Financial Resources

  • Annual sales forecasting as it relates to media expenditures for advertising co‑ops and local store entities.
  • Analysis and interpretation of marketing plan results (sales, customer count, ticket average and profitability) as it relates to media strategy.
  • Media buying consultation.
  • Monitor and assist franchisees in inactive co-ops with the advertising expenditure requirements.

Management of External Media Agencies and Coordination of Annual CoOp Meetings

  • Scheduling co‑op meetings.
  • Personal attendance at co-op meetings (most virtual, occasionally in person).

Management of Administrative Responsibilities

  • Ensure national media strategy is being implemented as designed at co-op level
  • Grand opening plan review

Supervisory Responsibilities:

Directly supervises the Field Marketing Representatives. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; appraising performance, coaching and disciplining employees.

Corporate Interface Responsibilities:

Maintains communication with Marketing Department, national agency and FBCs with feedback from franchisees on all aspects of advertising/marketing/media programs. Facilitate lines of communication between corporate personnel, national agency, and franchisees.

Knowledge Skills & Abilities:

  1. Superior knowledge of most advanced local media strategies in the industry today. Proven ability to transform national retail system to most advanced media plans, utilizing attribution models to ensure media spending effectiveness and efficiencies.
  2. Practical knowledge of QSR or other retail marketing practices and procedures.
  3. Able to communicate with individuals at all levels of the organization, within the restaurant and outside, while maintaining a professional demeanor.
  4. Able to rationally solve practical problems and deal with concrete variables.
  5. Able to speak, read, write, and understand the primary language used by employees, customers, etc.
  6. Able read, write and perform basic mathematical calculations.
  7. Able to plan, project and organize a variety of tasks and functions.
  8. Able to travel approximately 25% of time.

Job Specifications:

Bachelor's degree (BA) from four-year college or university; minimum ten years related experience and/or training; or equivalent combination of education and experience.

Certificates, Licenses, Registrations:

Valid Driver's License

Work Environment/Physical Activities:

  1. Ability to maneuver physically.
  2. Noise level in the work environment is usually quiet.

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