Director of Partnerships

Destination Madison


Destination Madison reflects the inquisitive thoughts, inclusive spirit, and independent vibe shared by those of us who call Madison, Wisconsin home. It's a city of five lakes where we splash in the summer and skate in the winter. Where we feel the sun on our faces as we breeze along platinum-rated bike paths. Enjoy noshing on James Beard award-winning cuisine and sipping classic brandy old fashioneds. Soak in culture framed by Frank Lloyd Wright architecture and invigorated by diverse neighborhood festivals. Destination Madison tells visitors from around the world that our city isn't a place you stumble across on a map; it's a city you seek out and return to again and again.

Position Details

Director of Partnerships
Southwest Wisconsin
Madison, WI

At Destination Madison, we are passionate about the greater Madison area and the diverse and eclectic offerings that drive visitors to explore our communities. We are seeking a dynamic and strategic Director of Partnerships who will cultivate partnerships, foster community engagement, and drive collaborative efforts with a wide range of stakeholders to strengthen the organization’s ability to promote Madison as a premier destination to visit, work and live.


  • Develop and implement a comprehensive partnership strategy that aligns with Destination Madison's goals, emphasizing the importance of community engagement and stakeholder collaboration 
  • Manage the partnership budget effectively, ensuring that resources are allocated wisely and in alignment with defined priorities 
  • Manage and coach the Partnership team ensuring training and knowledge necessary to meet individual, team, and organizational goals 
  • Cultivate strong relationships with local businesses, corporate partners, and community organizations, including leadership of an external partnership committee that utilizes engaged stakeholders to advise and give feedback on partner-related initiatives 
  • Oversee the development and execution of revenue-generating events and programs that showcase the area’s culture, arts, attractions, and natural beauty 
  • Lead and manage others to provide visitor information and services and serve as passionate advocates for the Madison community 
  • Collaborate across internal departments, including marketing, sales, conference services and operations, to design long-term strategies that enhance our organizational brand while driving satisfaction and engagement among our partners 
  • Establish key performance indicators (KPIs) to measure the impact of partnership initiatives and optimize activities to ensure sustainability, revenue generation and growth 
  • Maintain extensive knowledge of the greater Madison area while remaining current on industry trends, public policies and local projects that can affect the area’s profile as a premier destination


  • Bachelor’s degree in marketing, communications, business, or a related field 
  • Demonstrated success in raising financial support from corporate and individual donors 
  • A minimum of five (5) years of established leadership experience, with a demonstrated ability to mentor others and motivate a team 
  • Hospitality industry experience desirable 
  • Prior experience using and/or managing customer relationship management (CRM) databases is a plus


  • Ability to plan, organize and prioritize work to meet commitments aligned with organizational goals 
  • Superior customer relation and networking skills, with the ability to build relationships across a variety of functions for the mutual exchange of ideas and resources 
  • Excellent communicator across a variety of settings, audiences, and channels – preferably including experience with public speaking or presenting. Bilingual abilities are a plus 
  • Persuasive negotiator who maintains positive relationships in gaining the support and commitment of others 
  • Ability to analyze data and apply insights to develop strategies or tactics that deliver results 
  • Continuous-improvement mindset and the confidence to take action on implementing new ideas

Compensation and Benefits:

The expected pay range for this position is $70,000 to $80,000, commensurate with experience. A comprehensive benefits package is offered to all full-time team members. More information is available on our Careers page.

Destination Madison is an Affirmative Action/Equal Opportunity Employer.

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