Brand transformations are our best work. They’re built upon keen consumer research and insight. They integrate creative seamlessly across all media types. They leverage distinctions in platforms and technologies. Brand transformations change behavior and prove the best work works.
We turned a commodity into a profitable brand using a motorcycle fueled by bacon grease, a Broadway show and VR experience that let you buy bacon with your eyes. We created a beloved real estate brand from scratch without ever saying the word ‘home.’ And we turned around a CPG brand made for tough, hardworking men by leveraging a not-so-tough men’s fashion trend.
We work in Minneapolis, but we harness the best thinking of the global BBDO network. BBDO MPLS is fueled by northern grit. We are business-oriented, humble hustlers.
We are looking for a Director of Planning who has an innate understanding of brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions, and consume information.
The Director of Planning leads the client and internal cross-functional teams to create and implement short and long-term integrated strategies that ultimately result in work that makes an impact in the market.
This person leads the Account Planning team and is part of the agency Leadership Team while also regularly interacting with senior-level clients.