Director of Strategy & Insight

Marketing Architects

Company Overview:

Marketing Architects® is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and client growth upward. It’s not easy work but it is rewarding. If you’re up for the challenge of your career, let’s talk. And remember, every employee is expected to bring big ideas while staying hungry, humble and smart. This keeps us moving in the right direction and having fun getting there.

https://www.marketingarchitects.com

Position Details

Director of Strategy & Insight
Job
Full-time
6/14/2019
Twin Cities Metro
Minneapolis, MN

Director of Strategy & Insight.

Are you a strategic researcher who loves digging deep to discover key insights to help solve business challenges? Do you love working with creative teams and their clients across different industries to uncover the right messaging to set them apart from their competitors? Are you a collaborative team player who thrives in a fast-paced, integrated environment? If you’re a leader who can leverage our four platforms to steer our clients’ campaigns into new levels of growth, we’ve got the perfect position.

Role Overview:

Advertising is undergoing sweeping change. As a Director of Strategy & Insight at Marketing Architects, you’ll help impact our clients’ growth in exciting ways.

In this role, you will report to the Chief Client Officer to help support account planning efforts across our portfolio of unique clients. You will also support the agency’s new business efforts – uncovering the key insights that win new business.

The right candidate will:

  • Conduct marketing/consumer/channel research that supports the needs of our customers. 
  • Track industry trends and compile competitive analyses to build key marketing insights. 
  • Leverage primary and secondary research to identify key messaging strategies that will resonate with consumers. 
  • Develop a deep understanding of the target audience and cultural trends of our customers and prospects. 
  • Research target audiences and provide consumer insights for each brand to guide overarching marketing strategy. 
  • Support the creative team with a "go-to-market” communication strategy and market position. 
  • Work with functional leadership to identify market opportunities and brand threats. 
  • Utilize data-driven insights and sound judgement to help challenge and solve marketing problems. 
  • Collaborate and develop relationships with internal teams.

Qualifications:

  • 8-10 years marketing research experience in agency or similar corporation 
  • BA/BS in business marketing, research or communications 
  • Proven, consistent competence in strategic, client-facing roles 
  • Ability to develop account plans, creative briefs and key messaging strategies 
  • Strong presentation and communication skills 
  • Demonstrated success in leading and implementing internal department projects that resulted in measurable improvement to performance or profitability 
  • Exceptional attention to detail and data analysis skills 
  • Ability to work on multiple projects and manage priorities/deadlines 
  • Ability to adapt to new situations and changing priorities 
  • Outstanding ability to think creatively and strategically, and to identify/resolve problems 
  • Excellent verbal and written communication skills 
  • Strong knowledge of marketing channels 
  • Self-starter who is able to work effectively and autonomously

We are at the center of massive change, driving innovation and accountability into the new advertising equation. If you’re ready for this kind of challenge, then don’t send your typical response. Let us know why you’re uniquely qualified for this opportunity.


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