The director of university communication in the Office of Marketing and Communication helps lead and support issues management and strategic-level communication and oversees the work of select college-level communication and marketing liaisons that are housed in the Office of Marketing Communication. The role supports the senior director of university communication on strategic communications and leads, guides and support the college liaisons, providing direction, insight and education for content creation and marketing/communication best practices to ensure cohesive, proactive, unified strategy and messaging. The role reports directly to the Senior Director of University Communication.
The director is prolific and highly collaborative, working closely with the Office of Marketing Communication’s various teams in a fast-paced, high-performing environment. In this role, the director leads the creation of clear, concise and creative communications for internal communication vehicles, external media, social media, and other outlets. The director also guides and supports the college communication specialists, providing direction, insight and education for content creation including multimedia, social media, writing and editing, external media pitching, news releases and marketing materials.
Integral to this work is the director’s deep understanding of the Marquette brand platform, communication vehicles and key messages, particularly as representative of the university’s mission and strategic priorities. The director relies upon this knowledge to steward the brand voice in communications across platforms – both in their own work as well as counseling others to ensure consistency and alignment of university messaging. In addition, this position defines communications needs and opportunities and collaborates with OMC teams to define creative strategy for a given project or campaign. In this capacity, the director must be able to work autonomously from concept through completion as an individual contributor, as part of a project team and as a team lead. This includes providing counsel to senior leaders, including the Office of the President.
Beyond their own communications work, the director manages contributions from both internal and/or external partners as needed, including editing and creative direction for such projects.
The director directs the creation and distribution of proactive communications across multiple channels, ensuring it is aligned with university messaging, engaging for targeted audiences and consistent with university style.
The director also takes a lead role in communication for issues management, crisis communication, media relations and executive-level communication.