As Director of Video & Visual Design, you would be responsible for collaborating with the Vice President, Editorial and Platform Directors, Director of Meeting Planning, Content Strategists and creative COEs to create assets consistent with Target’s best practices for video and visual ideation, creation, and approval workflow.
Manage in-house creative team, including video and graphic designers, as well as agency and freelance resources to effectively drive creative production for key external activations and internal company meetings.
Leverage relationships with top production partners/agencies to recommend video, photography and design partners for projects ranging from short- and long-form video to successful animated and illustrated assets, photo shoots and visual redesigns of key digital platforms among others.
Lead all aspects of the video production process, including managing agency resources, freelance support and production calendars to ensure successful on-budget and on-time video creation, in partnership with the Content Planner.
Oversee video content reviews with key stakeholders, including business, content and executive strategists, among others.
Lead team to proactively pitch original video concepts and series ideas that bolster Target’s reputation and reach key audiences across a variety of channels.
Oversee projects from concept to completion, including location scouting, casting, script-writing, graphics, animation, VO needs, editing and translation, ensuring top quality production value and editing for each project.
Oversee creative process for all visual projects including digital platform redesigns, the creation of stand alone digital hubs and microsites and style guides.
Identify external events and key reputational activations as needed for the company to capture original video footage, interviews, and b-roll.
Oversee shoots and liaise with internal and external talent, such as influencers, team members and company executives.
Recommend and implement updates and improvements to video technology, animation and graphic trends.