Director, Product Marketing

Coronary Therapies

The Coronary Therapies (CT) division at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of 1.3 million patients each year, globally. The coronary portfolio includes multiple product platforms across a wide breadth of technologies and generates more than $2B in annual revenue. Boston Scientific is the market leader across the coronary space including Drug-eluting Therapies (DES/DCB), PCI Guidance (IVUS and Physiology), Calcium (atherectomy) and Complex PCI devices.Coronary Therapies is the most global business across Boston Scientific with two-thirds of revenue coming from markets outside of the United States and includes products at various phases of the product lifecycle. The business is poised grow over the next 4 years and will be a key growth driver for Boston Scientific.

Position Details

Director, Product Marketing
Twin Cities Metro
Maple Grove, MN

The Director, Coronary Therapies (CT) Product Marketing is responsible for Global Product Marketing inclusive of Portfolio Planning and Brand Management across the four (4) business groups within the Coronary Therapies franchise. Responsibilities will include voice of customer (VOC), business opportunity assessments (OAs), product strategy development, product positioning, competitive intelligence and life cycle management. This role will champion expertise in Portfolio Planning ("upstream marketing") and product brand management across the Coronary Therapies businesses.

The Director, CT Product Marketing will have a team of approximately 15 reports including Group Marketing Managers (GMMs) and Product Managers. This position will report to the Vice President, Coronary Therapies Global Marketing.

If you are competitive leader with strong product marketing fundamentals and interested in shaping a rich product portfolio in a dynamic and exciting market, this role is for you. Your impact starts here.

Your responsibilities will include:

  • Directs product planning across the large and diverse coronary product portfolio. Product planning responsibilities include market models, voice of customer, product and feature set prioritization and business model development. 
  • Leads brand management for the coronary products. Brand management responsibilities include value proposition development, positioning & messaging, new product launch planning and product lifecycle management. 
  • Institutionalizes best practices and robust processes across portfolio planning and brand management. Leads efforts to standardize best practices for end-to-end product management. 
  • Influences across the matrix with leaders from the Global Regions, R&D, Program Management, Clinical, Regulatory and Health Economics to advance product strategies. 
  • Attracts, develops and retains top product marketing talent within the Coronary Product Marketing team. 
  • Oversees budgeting across portfolio planning, brand management and the different business groups. 
  • Champions a culture of patient centricity, customer intimacy, ethics, compliance and inclusion.

What we’re looking for:

  • Proven experience managing a complex global portfolio planning (“upstream marketing”) team with direct experience with Strategic Plan and Annual Operating Plan (AOP) development. 
  • Track record of launching global products/brands with experience setting and managing price strategy, lifecycle management and influencing evidence planning strategies. Strong commercial mindset and ability to partner with global commercial team. 
  • Demonstrated ability to create, implement and execute standardized processes to increase portfolio planning and brand management practices. 
  • Strong strategic skillset and proactive cross-functional team player with capability to communicate concisely cross-functionally, with senior management, and across business units/divisions. 
  • Proven track record and leadership experience managing a team of direct reports including manager (developing managers of teams, developing high performers, managing poor performance, structuring teams for success and change). 
  • Strong analytical mindset and financial acumen is required. 
  • Experience working globally in a virtual & matrix organization, directly across multiple countries/regions, with proven ability to work within areas of cultural difference or consumer sensitivity is required. 
  • A sustained track record of success with at least 5 years Product Management experience. 
  • Bachelor’s degree, and preferably MBA focused on marketing or significant relevant experience. 
  • Minimum 10years of successful business experience in the healthcare field. 
  • Experience in integrating new teams, businesses and companies into larger organizations highly desired. 
  • Engineering and or RD experience a plus. 
  • Travel 30% - 50%, including domestic and international

« Back