This position is responsible for strategic growth and product development strategy, including the development and execution of marketing plans and business strategies to build market awareness and drive revenue for HIMSS product lines and brands. Responsibilities include partnering with product management and sales teams to ensure effective customer targets and product messaging; development and implementation of product, market, channel, target, and promotional strategies; development of metrics to measure performance, competitiveness and product trends in the marketplace and development of strategies based on metrics, research and analysis.