DNR Public Information Officer

Wisconsin Department Of Natural Resources

From the Great Lakes to state parks, plus so much more, Wisconsin is home to amazing natural resources. The Wisconsin DNR is dedicated to protecting and managing those resources while promoting inclusive outdoor recreation.


Position Details

DNR Public Information Officer
Southwest Wisconsin
Madison or Milwaukee, WI

The Public Information Officer (PIO) is a high-profile, fast-paced position responsible for driving internal and external communications for the Department of Natural Resources. They work directly with staff across the department to create and share high-quality messaging and materials, drive engagement and build public awareness about the DNR’s suite of services that engages the public.

The PIO works alongside web, social media, design, photography/video, and other creative staff to produce materials that ensure brand consistency in message, tone, look and feel. The position also coordinates and implements statewide agency communication plans and public education priorities.

Primary duties also include:

  • Project management. 
  • Writing/editing press releases. 
  • Creating social media content. 
  • Copyediting. 
  • Assisting with media requests. 
  • Facilitating media briefings and identifying opportunities to highlight the department’s products and services.  

The Public Information Officer advises all levels of department staff on the most effective education, outreach and public involvement methods. This position also serves as the liaison to state and federal agencies, legislative liaisons, conservation and environmental groups. The PIO supports the Communications Director and the senior leadership team, including assisting with drafting talking points, coordinating media interviews, etc.

View the detailed position description at https://dnr.wi.gov/employment/PublicPD/JAC_22279.pdf

Due to the ongoing COVID-19 pandemic, the successful candidate will have the option to partially work remotely for an indefinite period of time upon hire. A laptop will be provided; however a high-speed home internet connection will be essential for this position. It is expected that this person selected will work out of the assigned office location either in Madison or Milwaukee when not teleworking.

Please make sure to describe the following qualifications within your resume and/or letter of qualifications in order to be considered for this position:

Required qualifications include professional work experience in journalism, public relations, or marketing as evident by the following:

  • Experience with public speaking including giving speeches to the public, holding open forums, campaigning, or working directly with the media 
  • Experience creating written publications such as press releases, magazine articles, or documents regarding the company/organizations position on current events or promoting company/org initiatives

Best-qualified applicants will also have the following preferred qualifications:

  • Experience using Associated Press (AP) writing style 
  • Experience as the main media contact within a company, organization, or campaign 
  • Developing and implementing strategic communication plans or digital storytelling through social media in a professional setting

Starting pay is $33 - $35.50 per hour ($68,640 - $73,841 annually). 

Pay on appointment for current or former state employees is based on the State Compensation Plan. Current State employees applying as a transfer applicant will require DPM approval for pay on transfer increases. This position is classified as a Communications Specialist – Advanced in Pay Schedule/Range 07-03. A 12-month probationary period may be required.

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