DNR Public Information Officer

Wisconsin Department Of Natural Resources

From the Great Lakes to state parks, plus so much more, Wisconsin is home to amazing natural resources. The Wisconsin DNR is dedicated to protecting and managing those resources while promoting inclusive outdoor recreation.


Position Details

DNR Public Information Officer
Southwest Wisconsin
Madison or Milwaukee, WI

The DNR is currently looking for two self-motivated individuals to join our fast-paced Office of Communications as Public Information Officers.

The Public Information Officer (PIO) is a high-profile, fast-paced position responsible for driving internal and external communications for the Department of Natural Resources. They will work directly with staff across the department to create and share high-quality messaging and materials, drive engagement and build public awareness about the DNR’s suite of services that engages the public.

The PIO works alongside web, social media, design, photography/video, and other creative staff to produce materials that ensure brand consistency in message, tone, look and feel. The position also coordinates and implements statewide agency communication plans and public education priorities. The Public Information Officer advises all levels of department staff on the most effective education, outreach and public involvement methods.

This position also serves as the liaison to state and federal agencies, legislative liaisons, conservation and environmental groups. The PIO supports the Communications Director and the senior leadership team, including assisting with drafting talking points, coordinating media interviews, etc.

View the detailed position description at https://dnr.wisconsin.gov/sites/default/files/topic/Employment/PublicPD/JAC_23155.pdf

The successful candidate will have the option to telework up to 60% of the time. A laptop will be provided; however a high-speed home internet connection will be essential for this position. It is expected that this person selected will work out of the assigned office location either in Madison or Milwaukee when not teleworking.

Please make sure to describe the following qualifications within your resume and/or letter of qualifications in order to be considered for this position:

Required qualifications include professional work experience in journalism, public relations, or marketing as evident by the following:

  • Experience with public speaking including giving speeches to the public, holding open forums, campaigning, or working directly with the media 
  • Experience creating written publications such as press releases, magazine articles, or documents regarding the company/organization's position on current events or promoting company/org initiatives

In addition, highly qualified candidates will have one or more of the following:

  • Experience using Associated Press (AP) writing style 
  • Experience as the main media contact within a company, organization, or campaign 
  • Developing and implementing strategic communication plans or digital storytelling through social media in a professional setting

The classification of these positions is Communications Specialist - Advanced, which is in schedule-range 07- 03 with a starting salary of $66,560 - $74,880 annually, based on qualifications. These positions are not represented by a collective bargaining unit. A 12-month probationary period may be required. Pay for current state employees will be set in accordance with the State Compensation Plan.

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