E-Commerce Marketing Specialist

We are looking for an enthusiastic candidate to join a growing consumer products team. As an E-commerce Marketing Specialist, you will be an effective member within a small High-Performance Team.  This role will be supporting multiple consumer brands as well as the larger businesses and enterprise level projects at times. This position leads the maintenance, setup, and updates of website platforms, marketplaces, ecommerce systems, email platforms, and other key strategic initiatives for the brand, contributing to overall results of the business. You may be asked to help with digital marketing and ad platform management as well as email marketing.  You will work closely with the brand managers and other marketing professionals in all brands to support the growth of the ecommerce business.

A wide-range of responsibilities offers new challenges every day:

• Build and maintains eCommerce product listings, ensuring all are updated according to established specifications and timeframes.
• Researches, recommends, implements, manages, and integrates MarTech applications to platforms.
• Troubleshoots technical issues and identifies improvement opportunities.
• Works with outside partners or internal IT team to implement certain technical integrations, troubleshoot technical issues.
• Stay updated on the latest ecommerce, marketplace, and MarTech, solutions and trends.
• Assesses the customer journey and enhances it to ensure an optimal shopping experience
• Creates, maintains, and implements standard ecommerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc. and trains internal team members
• Adheres to compliance and legal requirements
• Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams.
• SEO, PPC and organic strategy management.
• Monitors and reports on key performance indicators (KPIs) to measure success and make informed business decisions and recommendations to leadership.
• Uses data to optimize PPC, SEO and organic strategy.
• Amazon selling platform management, monitor and analyze ASIN performance, rankings, ratings, and customer reviews.
• Support creative development and redesign efforts.
• Creates, optimizes and analyzes on-going/campaign/promotional marketing across various digital ads channels
• Manage workflows and optimize transactional emails including Abandoned cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, Post-Delivery
• Provides insights, trends, and best practices to drive eCommerce performance.
• Assist in tradeshow support.

Education & Training:

• Bachelor’s degree in Marketing or Business related field
• 4-6 years of experience in ecommerce marketing focused role including digital marketing
• MS Office Suite, Adobe Design or a similar solution 
• Experience with large retail partners and ecommerce platforms such as SPS Commerce
• Experience with ad management is a plus (Google, Meta) 

Knowledge, Skills & Abilities:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is strongly preferred.
• Experience with SPS Commerce platform strongly preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working knowledge of G-Suite products, Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change-agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager 

Travel Requirements:

• Occasional travel to support industry events and/or training: 5 - 10%

Office Hours: Monday – Friday,  flexible

Pay Range:  $50,000 - $75,000

We generously reward hard work and initiative and offer a full benefits package that gives our employees both unique perks and peace of mind, including: Medical, Dental, Life and Disability insurances, Vision coverage, On-site Fitness & Wellness Center, 401(k), Employee Assistance Program (EAP), tuition reimbursement, new employee on-boarding plus continuing development and training opportunities, and more!