E-Commerce Merchandise Marketing Manager

Delta Defense, LLC

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. Delta Defense, LLC, is one of the fastest-growing companies in America. Inc. 5000 company NINE years in a row! Journal Sentinel Top Workplace - 5 years in a row! Milwaukee Business Journal Top Workplace - 5 years in a row! We are a fun, fast-paced and rewarding place to work and grow! We hire rockstars, and help them rock even harder! 


Position Details

E-Commerce Merchandise Marketing Manager
Southeast Wisconsin
West Bend, WI

We are looking for an enthusiastic, media savvy Marketing Lead who is an instrumental part of the Retail Marketing team. This role works directly with the Retail Marketing Program and Operation Managers to drive digital and physical traffic to our Official USCCA Partners. This position reports to the Marketing Director. Their primary responsibility is leading and overseeing the implementation of digital marketing campaigns, email campaigns, online event registration and other digital initiatives (PPC, Social, SEM) along with non-digital paid media when applicable. They will drive the segmentation and targeted messaging to meet lead acquisition and revenue goals, while ensuring the KPIs are being tracked properly.


  • An expert in running and overseeing Online Marketing campaigns, Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & Mobile
  • Experience executing partner promotions from creation to measurement 
  • Gain understanding of the Official Partner program and forge relationships with the Sales team 
  • Creating and scaling campaigns in a multitude of advertising platforms including but not limited to Google Ads, Microsoft Advertising Network, Facebook Ads 
  • Developing and scheduling approved Retail Marketing campaigns across all these platforms
  • Tracking impact of campaigns using these same platforms and other internal reporting systems
  • Lead cross-functional teams to meet the needs of partner programs & campaigns Measure return on investment and engagement for digital marketing activities including establishing procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance 
  • Working closely with the team on campaign enhancement & optimization 
  • Work within established brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities Manage marketing budget and expenditures Agency management 
  • Good understanding of outdoor/firearms retailers and how to stand out and create brand awareness Willingness to enthusiastically accept many varied projects and new responsibilities as assigned

Skills / Abilities and Education:

  • BS/BA in Advertising, Marketing or a related field
  • 3-5 years of digital advertising experience (or related experience)
  • Proven experience running marketing and promotions for retailers/partners
  • Experience with Salesforce Marketing Cloud (including Journey Builder, Ads Studio & Audience Studio) and Unbounce is preferred 
  • Proficiency in Google Docs, Google Analytics and presentation software. 
  • Knowledge of Trello desired but not required. 
  • Experience with Facebook Ads Manager, Facebook Business Manager, Google Ads Manager and Microsoft Ads Manager a plus 
  • Exceptional interpersonal and communication skills and the ability to develop relationships and work with a wide variety of team members (creative, analytical, technical, customer service, finance, operations, etc.) A deep understanding of brand marketing principles and measurement 
  • Be a self starter, have high standards and be able to work independently and on a team to meet deadlines, and proven time management skills in deadline driven work 
  • Experience in managing significant amounts of detail and analysis 
  • Ability to handle many projects without decreasing efficiency nor decreasing quality 
  • Excellent organization and analytical skills Must be comfortable with change and have a desire to grow along with the company and within their role 
  • Demonstrates the Core Values of Delta Defense LLC 

We offer an extensive benefits package with Medical, Dental, Vision, Life, and a 401K along with a company bonus program.

This role could be a hybrid - with some in office and some work from home. 

We also offer really cool benefits you won't find other places, such as Audible, and a Life Coach! We have great local coffee, onsite fitness center, and wellness opportunities.

We promote team building events and really learned how to stay connected in 2020. We are active in our community and we celebrate and acknowledge our employees who make their dreams come true! We are a team, making a difference!

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