E-Mail Marketing Manager

Brad’s Deals

BradsDeals.com is the leading source for handpicked deals on the internet. As seen on NBC's The TODAY Show, CNN, CNBC, CBS's The Early Show and more, Brad's Deals are used by as many as 5 Million consumers a month. The average shopper takes about 90 seconds to find coupons and discounts worth an average of $24 off their order.

http://www.BradsDeals.com

Position Details

E-Mail Marketing Manager
Job
Full-time
Office/WFH
100% remote
8/17/2011
Chicago Illinois
Chicago, IL

Brad’s Deals, the popular publisher of each day’s top deals and coupons, is looking for an E-Mail Marketing all-star to join our growing team of expert dealfinders, marketers and technologists. The E-mail Marketing Manager supports the Director, Online Marketing in the strategy for growth and segmentation of the e-mail marketing program.

Principal Accountabilities: 

  • Manage the planning, development and execution of email marketing programs, including brand messaging, segmented and triggered campaigns and refine strategies based upon market changes, test results and findings.
  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
  • Analyze key sending variables (opens, clicks, unsubscribes, failed emails etc.).
  • Address any significant variances and provide recommendations for improvements.
  • Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs
  • Develop an email acquisition strategy and execution
  • Test and analyze new customer segments providing what if scenarios to Director, Online Marketing for consideration.
  • Work with sales team in developing and executing lead nurturing and drip campaigns
  • Map out segmentation and contact strategy based on customer preference, past email performance and marketing objectives.
  • Set up segments initially and for any new segment for inclusion in email campaigns.
  • Partner with Editor and Partner Relations teams in developing customer segmentation and contact strategies.
  • Ensure compliance with CAN-SPAM regulations.

Education/Experience:

  • Four-year degree required, Marketing or Business preferred. MBA a plus 
  • 5+ years relevant email marketing experience; retail industry preferred
  • Minimum 3 years of eCommerce or direct to consumer experience required; retail industry preferred 

Knowledge/Skills:

  • Solid understanding of web analytics 
  • Excellent communication (oral and written) and presentation skills

Competitive. To be discussed at time of interview.


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