eCommerce Content Manager


pc/nametag® operates within the Avery® North America division of CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses, and consumers. Here in Verona, WI, we feature the best of both worlds—the culture of a close-knit team, backed by the strength and success of a growing global network. Our employees are our greatest asset, and we make sure they know it.

Position Details

eCommerce Content Manager
Southwest Wisconsin
Verona or Remote, WI

We are on the hunt for a versatile, digital maven with a knack for D2C e-commerce strategy and an affinity for the customer journey. Dubbed our eCommerce Content Manager, you will manage and execute key web experience projects and priorities across As our online store curator, you will also be responsible for bringing new products online, maintaining existing products, overseeing new and existing web projects and conducting routine web maintenance.

Surrounded by a team of marketing wizards and web masters, you’re sure to find new and exciting opportunities that sharpen your digital skillset. We are a fun-loving group of name tag aficionados that believe meaningful and memorable connections are fueled by shared experiences both virtually and in-person. With an inventive and entrepreneurial mindset, we are committed to bringing new and innovative products and services to the events industry. If passion, creativity, and continuous improvement is what drives you, then this job is for you!

The Life of an eCommerce Content Manager:

  • Manage and maintain product presentation on website to ensure categorization, images, copy, pricing, reviews and promotional offers are accurate
  • Maintain website’s search module including but not limited to banner ads, product promotions and analytics
  • Establish website performance metrics that are reported on a monthly, quarterly and annual basis
  • Communicate website’s project and program strategy, direction, and changes to key stakeholders
  • Assist in the development of production schedules, milestones, projections, estimates and budgets for web-related projects and digital programs
  • Oversee the website’s technical SEO, including but not limited to site architecture, load speeds, bounce rates and mobile friendliness
  • Create and maintain funnels, events, goals and dashboards within Google Analytics 360
  • Assist with routine maintenance of website, smoke testing and additional add-ons
  • Help maintain and develop online procedure guides and knowledge documents

This Role is for You if:

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 2+ years of experience working in e-commerce, Adobe Commerce platform preferred
  • Experience working with Google Analytics, Google Search Console and Google Tag Manager
  • Experience using search engine optimization software, Semrush preferred
  • Strong analytical skills, with an ability to turn data into action-oriented decisions
  • Self-motivated and able to work well both individually and in a highly collaborative environment
  • Ability to manage multiple projects with tight and competing deadlines
  • Knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, path-to-purchase optimization, and traffic analysis
  • Work location options: ability to either work on-site full-time, in a hybrid environment or remote. Remote option is available, living within the Midwest region is preferred as we will meet quarterly on-site.

What We Offer:

  • Safe working environment with focus on COVID-19 safety protocols.
  • Excellent compensation commensurate with experience
  • Comprehensive benefit package including 401K, health, dental, paid holidays and more
  • Technology stack that includes but not limited to Microsoft 365, HubSpot, SEMRush, Magento, and Google Marketing Platform
  • Opportunities for continuing education and professional development
  • A company culture that values individual contribution
  • Soft perks such as a complimentary coffee bar, snacks, catered lunches during busy season and company outings

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