Ecommerce Manager

Position Overview:

We are seeking a highly skilled Ecommerce Manager ready to make a career-defining move to our socially conscious growth company. The Ecommerce Manager is driven to create a compelling ecommerce experience for our shoppers. From the first touch all the way through first purchase, as well as ongoing engagement with our brand. This person is motivated to get systems and processes set up to run smoothly, and to experiment, fine-tune and optimize over time. We are looking for a candidate to drive improved e-commerce revenue and customer growth by systematically launching enhancements and consistent day-to-day execution and management. This candidate will drive more revenue from traffic landing on the site while also ensuring the site is well-optimized to generate traffic from SEO and other channels.

Responsibilities:

Oversee smooth daily operation of the ecommerce experience

• Seasonal messaging and merchandising pages 
• Product and sales channel management 
• Offers / discounts 
• Collaborate with floral, customer experience, marketing and technology teams

Grow ecommerce conversion rates, order size, customer retention and revenue by leveraging the full capabilities of Shopify

• Improve customer communication, both transactional and lifecycle / segmented, via email and SMS communications 
• Manage and test offers and discounts, including segmentation. Page layout, upsell testing, and price testing 
• Launch and manage a loyalty or membership program to grow our loyalist segment, increasing number of loyal customers, LTV and satisfaction 
• Automate review collection

Expand and manage the sales channels, including ad feeds, social channels, and Shopify

Contribute to SEO and Paid Media performance, in collaboration with Tech and Marketing teams

Collaborate with Customer Experience to proactively address issues with the shopping experience

2-4 years of Shopify Ecommerce management experience, including

• store administration and app use 
• merchandising and offers 
• channel and affiliate management,

Demonstrated competence in SEO, tracking and analytics, email marketing

Familiarity with tools and best practices related to customer experience, review creation,

BA/BS

Benefits:

• United HealthCare Insurance 
• 401(k) retirement savings plans with employer matching 
• Company provided computer as needed 
• Dental and vision insurance 
• Life insurance (Free) 
• PTO/paid holidays 
• Family leave 
• Student loan repayment 
• FSA/HSA 
• Commuter benefits 
• Employee Assistance Plan (EAP)