eCommerce Senior Marketing Manager


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Position Details

eCommerce Senior Marketing Manager
Northern Illinois
Naperville, IL

We are seeking a marketing leader for our Nalco Water (NW) eCommerce solution. The candidate will formulate strategies that concern the design and adoption of the platform. And align efforts and decisions across our Industrial sector to ensure that these frameworks solve our customers problems and facilitate the generation of profit.

The eCommerce Senior Marketing Manager will work closely with the eCommerce development team, digital leads of the Industrial businesses, Product Line Marketing team, Industry Marketers, sales field and leadership, Customer Service, and directly with customers to serve the digital solution needs of our internal and/or external customers. This role is responsible for aligning development roadmaps, change management and leadership of platform adoption, and charting the course for continued regional expansion and profitable growth.

This position will be part of Digital Growth Organization for the Industrial Sector and report to the Director of Digital Growth.

What You Will Do:

  • Partner with Industrial business leads to identify key business needs and priorities for eCommerce 
  • Coordinate platform requirements across the Industrial business group 
  • Align with Commercial Digital Solutions design and development product owner on capability roadmap 
  • Lead change management effort to increase internal user and customer adoption 
  • Devise and execute strategies that harness data driven insights, prevailing standards and research, and novel development to drive online sales 
  • Align business testing and review the user experience of ordering and related order to cash site capabilities 
  • Manage a team including a site adoption specialist and merchandiser 
  • Analyse ordering and site data to inform effectiveness of platform capabilities and marketing strategies 
  • Report status and direction of platform to sales and marketing leadership 
  • Create amazing end-to-end user experiences that empower our Field Sales team, effortless enable our customers’ order to cash processes, and generate accretive business revenue

The ideal candidate should have demonstrated experience supporting digital product development and go-to-market online commerce execution. Experience in a well-regarded global industrial B2B company that has leveraged digital solutions (internal and customer-facing) to gain competitive advantage is strongly preferred.

Specific qualifications include:

  • Bachelor's Degree. Degree in marketing management, business, information systems, or similar 
  • Minimum of 5 years of work experience in a business-to-business environment in marketing, digital product management and go-to-market execution as well as a proven track record of working closely with business leadership and accountability. 
  • Demonstrable track record of devising sales-enhancing strategies 
  • Extensive knowledge of prevailing procedures and techniques in eCommerce, preferably in a B2B environment 
  • Strong business acumen, can quickly get the essence of the business and grasp the connectivity among technology, business and customer value. 
  • Excellent collaboration skills – contributing on cross functional teams, influencing across organizations, experience of working across levels from business leaders and developers. 
  • Demonstrated experience and success in executing and innovating in the commercial commerce space, spanning customer-facing applications and mobile solutions with cross-functional, interdisciplinary teams across matrix organizations. 
  • Strong supervision, research, and troubleshooting abilities 
  • Ability to tackle the demand of ever-evolving technological implementations and business requirements with ease 
  • Preferred familiarity with Agile and Lean processes and techniques to test, learn and build solutions that deliver on commercial value.

Critical Competencies:

  • Execution: Ability to grasp the big picture and influence others, including delivering on immediate projects needs that incrementally build toward the big picture.
  • Strategic Thinking: Demonstrated skill in strategic thinking, with a customer-focused slant. Excellent capacity and the creative energy to synthesize market, technical, and business insights into outstanding decision making that deliver customer value and significantly outpace the competition.
  • People- and Relationship-oriented. Thinks about how people will be affected and skilled at dealing with others. Focused on building and maintaining key relationships to get things done.
  • Cross-Functional Collaboration: Natural collaborator and influencer with a preference for working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines.
  • Communication: Excellent written, oral, and visual communication skills to communicate effectively at all levels of the organization, both within and outside the business. Encourages discussion.
  • Technology Savvy: Stays abreast of technology developments pertinent to Digital innovation.


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