Ecommerce Specialist

Hayes Performance Systems

Company Overview:

Whether you're shredding the bike trails, tearing down a mountain, dirt jumping or cross-country racing, having the right equipment makes a huge difference in performance, safety and enjoyment. Hayes Performance Systems manufactures the highest quality brakes, suspension systems, wheels and components for all mountain bikes, including enduro, downhill, cross country and dirt jumping bikes. With Hayes, there's nothing holding you back. Our brands include: Hayes Disc Brake, Manitou, Reynolds, SUNringlé and ProTaper (MTB).

Position Details

Ecommerce Specialist
Southeast Wisconsin
Mequon, WI

General Overview: 

As an Ecommerce Specialist, this role is multi-faceted and provides an opportunity to manage and support many key Bike, Power and Corporate marketing projects for Hayes Performance Systems. This candidate must be strong in time management, data analytics, creative thinking, achieve departmental KPIs, and be adaptable when new projects and priorities are provided.

Responsibilities and Duties Include and Not Limited to:

  • Provide strategic and tactical assistance in ecommerce activities for the Bike brands, including merchandising strategy and execution.
  • Have a clear understanding of analytics and trends and be able to suggest actions based on data.
  • Familiar with ecommerce practices, including A/B testing, performance metrics, etc.
  • Assist in deploying email and digital advertising campaigns.
  • Manage corporate WordPress sites as well as Shopify D2C and B2B sites.
  • Work cross-functionally with the Marketing, Product Management and Sales teams to launch new products and tactical plans via digital channels.
  • Manage and report out on monthly metrics of website performance, including ecommerce brand performance. Manage SEO & SEM activities for all brands.
  • Deploy paid digital campaigns in conjunction with the Marketing Manager.
  • Other duties as assigned.

Required Skills: 

  • A Bachelor's degree in Digital Marketing, Ecommerce or Marketing is required, or a minimum of 4-6 years' experience. 
  • Experience in leading ecommerce activities on Shopify or equivalent platform, A/B testing, AdWords campaigns, Email deployment platforms and a general understanding of online marketing concepts and best practices.


Hayes Performance Systems offers a competitive benefit package including medical, dental, vision and life insurance, as well as 401-K, vacation and holiday pay, tuition reimbursement and more.

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