Editorial & Social Media Specialist

Position Overview:

Zip Water North America is seeking a versatile and creative Editorial & Social Media Specialist to join our growing brand team. This unique role blends sharp editorial instincts with savvy social media execution to shape how our brand communicates across channels. You’ll be responsible for writing and editing content that reflects our voice, managing our social presence, and helping bring our brand to life in a way that engages and inspires.

Key Responsibilities:

Editorial & Content

• Manage editorial calendars, timelines, and cross-functional alignment with marketing, other regions, and creative partners.
• Edit and refine content across web, email, campaign assets, product storytelling, and branded materials, as new competencies are developed and added.
• Traffic images and copy to partner organizations to ensure alignment with content strategy.

Social Media

• Create and execute content calendars across Instagram, LinkedIn, TikTok, and Pinterest.
• Write engaging captions and select or edit visual content in alignment with the brand's aesthetic and tone.
• Monitor and respond to community interactions; grow brand presence through authentic engagement.
• Track social metrics, generate performance reports, and surface actionable insights.
• Identify trends, cultural moments, and emerging platform tools that can inform content strategy.
• Collaborate with creative teams to produce social-first assets (Reels, UGC, behind-the-scenes content).

Growth Path & Future Scope

As Zip Water NA’s business grows, this role will scale into the core of a Brand Marketing team that will be responsible for:

• Localization of brand guidelines for North America.
• Campaign development and execution.
• Content strategy and execution, including development of owned content including blogs,
• Digital and social brand presence across paid, earned, and owned tactics.
• Driving PR, partnerships and collaborations.

This role is ideal for someone eager to make an immediate impact on short-term goals while shaping the long-term foundation of a high-growth brand’s commercial support structure.

Required Skills & Experience:

3–5 years in editorial planning and social media.

Social background should include:

• Creating and scheduling posts
• Community Management
• Trendspotting
• Reporting and analytics

Editorial background should include storytelling across brand pillars and products within relevant platforms.

Basic design and visual literacy.

Excellent organizational and communication abilities.

Optional but Valuable Qualifications:

• Passion for the design, wellness and sustainability industries.
• Experience working with Architects and Designers.
• Experience with platforms like Sprout, Canva, and SalesForce.
• Video editing skills.
• SEO basics.

Core Competencies:

• Strong sense of ownership and attention to detail.
• Flare for storytelling. Strong writing and editing skills.
• Social media savvy. Comfortable working in-platform.
• Visual identity alignment. Comfortable understand and applying brand visual guidelines across all social and editorial content.
• Cross-functional team player. Collaborative and communicative.

Target Salary Range: $60,000 - $75,000 year. 

Exact pay will be based on factors including, but not limited to relevant education, qualifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including: paid time off, health, dental, vision, life, disability benefits and 401(k).