Email Automation Specialist

Do you enjoy reaching people with the right message, the right tone, at the right time? Are you filled with joy at the idea of automating communications that help customers understand how great a particular product is? Or maybe finding those opportunities to reactivate old relationships, or broaden existing relationships gets you fired up. You thrive in a collaborative atmosphere. You’re ready to be set free–and excited to own this. If you’re a self-starter with tons of motivation with a drive to concept and execute, we want to hear from you.

Our Email Automation Specialist is an exciting opportunity to drive our relationships with our friends (also known as customers) deeper and more broadly. You’ll partner with your teammates across sales, marketing and our CRM data specialist to plan, craft and execute integrated campaigns across several of our digital marketing platforms including, but not limited to our website, our marketing automation platform (Salesfusion or another email creation platform), and our customer relationship management system (Microsoft Dynamics or equivalent).

Primary Responsibilities:

• Collaborate with co-workers across sales and marketing leads to translate customer journey and personas into targeted digital campaigns 
• Develop campaigns, execute test plans, ensure deliverability and provide performance metrics 
• Partner with CRM Data coordinator to look for cross-sell, upsell, reactivation, reordering opportunities across all contact data inputs and outputs to drive deeper relationships with customers 
• Establish best in lead generation activities 
• Support the nurturing of leads by collaborating on nurturing existing leads through multiple platforms (email management tool, CRM tool) to those reviewing product, and to help bring the sale to a close 
• Measure efficacy of campaigns, always ensuring the best engagement

Knowledge and Skills:

• Degree in Digital Marketing, Communications or related degree or equivalent experience. 
• Minimum of three (3) years of marketing automation, email and web marketing experience 
• Recent and relevant experience with an email send agent such as MailChimp, SalesFusion, or something similar 
• Recent and relevant experience with CRM software such as, but not limited to, Salesforce.com or Microsoft Dynamics 
• Recent and relevant experience with web analytics software such as, but not limited to, Adobe Analytics or Google Analytics 360

Preferred Qualifications:

• Superior Oral and written communication skills with an innate attention to detail 
• Self-starter who is motivated to make every interaction with our customers stronger, better, always looking to improve each opportunity!
• Ability to present ideas to various levels of an organization to explain and gain support for initiative 
• Proven experience finding creative/inventive ways to do more with less and a track record of delivering on schedule 
• Ability to easily transition from high level strategic thinking to creative and detailed execution 
• Experience in B2B and distribution 
• Customer journey mapping and marketing system utilization experience 
• Industry Marketing Automation knowledge and best practices