Email Developer – Remote

UnitedHealth Group

Careers at UnitedHealth Group

We’re creating opportunities in every corner of the health care marketplace to improve lives while we’re building careers. At UnitedHealth Group, we support you with the latest tools, advanced training and the combined strength of high caliber co-workers who share your passion, your energy and your commitment to quality. Join us and start doing your life’s best work.SM

Position Details

Email Developer – Remote
Twin Cities Metro
Minnetonka (Remote Considered), MN

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)

This position is responsible for developing and executing B2B partner and B2C member segmented and health plan specific email communications, benefit awareness email and SMS campaigns and web microsites for all UnitedHealthcare Employer & Individual lines of business. Consultant provides ongoing expertise to sales and marketing teams regarding email marketing best practices and optimization of our digital communication strategy, ensuring brand and CAN SPAM compliance, accessibility, engagement, and maximum marketing return-on-investment (ROI).

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop and execute email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives, and digital/email best practices 
  • Assist with projects that advance our email marketing capabilities and strategy; interface with other departments and external vendors with the purpose of finding the best solution to meet objectives 
  • Work with both internal partners (Creative, Marketing, Sales, Legal/Regulatory, Data & Analytics, etc.) and with external vendors (SalesForce, Adobe, Litmus) to build and execute effective email campaigns 
  • Job Role Alignment: 70% Development and execution of email campaigns and 30% Assist with projects that advance our email program 
  • Willingness to be flexible and work with ambiguity 
  • Ability to develop tactical plans and compelling marketing messages 
  • Thrives in a deadline-driven environment, managing multiple tasks 
  • Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of email campaigns 
  • Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration, and listening skills 
  • Able to work independently with minimal supervision; results driven 
  • Demonstrates decisiveness in resolving business problems, making decisions, and identifying priorities

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 2+ years of email HTML and responsive design coding experience 
  • 2+ years of experience managing and prioritizing several deliverables 
  • 2+ years of experience with an email platform including deployment and reporting 
  • 1+ years of healthcare/marketing industry experience 
  • 1+ years of SMS development and deployment 
  • 1+ years of experience with email marketing and databases 
  • 1+ years of B2B and/or B2C direct marketing 
  • 1+ years of website development experience

Preferred Qualifications:

  • Bachelor’s degree 
  • Experience with AMP script language to allow highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes 
  • Experience with Exact Target/SalesForce Marketing Cloud (or similar email platforms), including experience using data filters and program automation 
  • Experience with email and web analytics/reporting tools 
  • Experience with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI 
  • Coding for accessibility standards – W3C and Sec. 508 guidelines 
  • Creation of Cloud Pages or microsite pages

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