Email Marketing Analyst

TransUnion

TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.

We do this by having an accurate and comprehensive picture of each person.

This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.

Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.

We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.

https://www.transunion.com/

Position Details

Email Marketing Analyst
Job
Full-time
10/21/2021
Chicago Illinois
Chicago or Remote, IL

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

Impact You'll Make:

  • Responsible in developing and managing marketing initiatives in the email channel. 
  • Develop, deploy, analyze and improve email marketing programs for multiple brands 
  • Optimize marketing performance through A/B testing, personalization, segmentation, and creative. 
  • Compile and interpret data to allow for real-time marketing responsiveness and agility 
  • Execute campaigns utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers). 
  • Report on campaign performance and monitor campaign issues. 
  • Assists in preparing and maintaining reports, project spreadsheets, presentations, and other documentation. 
  • Assist with HTML coding and/or AMP scripting of the email body content when necessary. 
  • Track and analyze all components of email campaigns 
  • Optimize our marketing automation and lead nurturing processes through email, direct mail and our call center. 
  • Help manage a multi-channel CRM strategy

What You'll Bring:

  • BA or BS degree with a minimum of 1-2 years of email marketing experience or prior internship experience 
  • Data manipulation and reporting experience 
  • Subject matter expert on email marketing, email compliance and regulations, and email service provider platform functionality required 
  • Strong background in engagement, re-engagement and retention strategies 
  • Strong analytical skills and competence with quantitative data, particularly those analyses used to drive segmentation, targeting, and personalization 
  • Excellent written and verbal communication skills with internal and external stakeholders are required.

We’d Love to See:

  • Hands-on experience with CRM platforms (e.g. Iterable, Oracle, Salesforce, Zoho) 
  • Experience in Tableau, HTML coding, AMP Scripting

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