Role Description & Responsibilities:
Own email marketing execution from end to end. Manage the daily set-up of one-time and automated email campaigns including - collaboration with product marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, asset tagging, asset loading, scheduling, deployment, measuring, testing, optimization and reporting. Create simple campaign landing pages/forms which adhere to responsive html best practices.
Build customer journeys and interactions across the customer lifecycle that drive engagement and sales conversions. Oversees and implements all lead scoring/grading processes and customer nurturing campaigns within the automation tool.
Work with digital marketing and go-to market teams to identify campaign KPIs and benchmarks. Measure, monitor and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements.
Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drives conversion improvements. Manage a meticulously planned and documented testing plan/schedule to continually improve performance.
Ensure cross-browser/email client compatibility through testing. Lead and manage ongoing email whitelisting efforts to improve our sender score(s) and deliverability rates against industry benchmarks.
Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis. Create email reporting dashboards (in email platform as well as other analytic tools such as Google Analytics & Adobe Analytics) analyzing campaign performance in order to provide performance transparency to stakeholders and drive actionable recommendations.
Oversee platform maintenance - troubleshoots performance issues within the automation tool and works with Microsoft Dynamics and 3rd party vendors to correct. Recommend and implement add-ons which extend functionality and improve performance. Proactively identify opportunities to improve the effectiveness of email marketing programs, platform or processes from in-depth knowledge of campaign management and email execution tools.
Serve as subject matter expert on marketing cloud capabilities, automation processes, lead scoring, lead grading, customer lifecycle development, deliverability and email marketing best practices.
Perform other duties as assigned.