Email Marketing Specialist

ProClip USA

ProClip USA is an industry leader of mobile device mounting systems in business to consumer and business to business sales channels. The ProClip solution is an exact-fit vehicle mount for car dashboards and device-specific holders making the two-part mounting solution unique to the industry. We continue to grow as a company setting new sales records and are looking to grow our team.

Position Details

Email Marketing Specialist
Southwest Wisconsin
Madison, WI

ProClip USA is seeking an experienced Email Marketing Specialist to join our growing team in Madison, Wisconsin. In this position, you will be responsible for growing the ProClip USA brand through highly effective email marketing campaigns to a variety of segments, including our Business-to-Consumer and our Business-to-Business audiences. You will collaborate with an experienced team using data to drive your decisions as you help grow ProClip USA to new levels.

Essential Duties:

  • Develop and manage email marketing campaigns that drive revenue and engagement for existing and prospective B2C customers.
  • Collaborate with the digital marketing team to create engaging and successful marketing campaigns across all channels that continue to grow the ProClip USA brand. 
  • Develop and execute a B2B email marketing strategy.
  • Design and optimize modern email marketing templates based on best practices for mobile and desktop consumption. 
  • Test and review all emails prior to sending including link checks, proofreading, etc. 
  • Manage and optimize automated email campaigns (e.g., new customers, cart abandonment) 
  • Consistently run A/B tests and segmentation strategies to optimize outcomes. 
  • Collect and analyze email campaign metrics. 
  • Produce regular reports and share insights to the marketing team. 
  • Optimize technical email deliverability and maintain positive email reputation and health. 
  • Recommend and develop successful landing page strategies to maximize email marketing outcomes.
  • Maintain knowledge and continue learning email best practices, strategies, and industry standards. 
  • Track and provide insights on our competitors. 
  • Provide monthly, quarterly, and annual analysis and provide recommendations and goals as it relates to channel and company goals. 
  • Perform other responsibilities as assigned. 
  • Excellent verbal and written English communication skills.
  • Ability to write, proofread and edit with proficiency and accuracy 
  • Strong eye for design and high attention to detail 
  • Proficiency working with email marketing software (We use Mailchimp, Omnisend, WhatCounts, Shopify Plus) 
  • Experience marketing to both B2B and B2C (e-commerce) audiences 
  • Understanding of HTML and styles as it relates to email design execution 
  • Experience with Google Analytics and email metrics to turn data into insights 
  • Ability to plan, prioritize and execute tasks in a dynamic environment 
  • Proficiency in Microsoft Office Suite 
  • Bachelor’s Degree in Marketing or relevant field
  • 7 years of digital marketing experience while working in a collaborative marketing environment 
  • 4+ years of dedicated leadership and execution of successful email marketing programs

Benefits and Compensation:

At ProClip USA, we understand that financial incentives and excellent benefits are important aspects of the job you choose. We offer highly competitive financial compensation and a benefits package that includes excellent health, dental and vision insurance, 401k with matching contributions, and three weeks of paid time off.

Pay Range:

$25.00+ to start depending on level of experience.

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