Email Marketing Specialist

W.S. Darley & Co.

About W.S. Darley & Co:

Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovate emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its’ ISO 9001:2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA. Darley also maintains offices is six countries worldwide.

Position Details

Email Marketing Specialist
Northern Illinois
Itasca, IL

Position Overview:

  • Conceptualize, create, and deliver engaging content across our digital platforms, including social media (Instagram, Facebook, LinkedIn, and YouTube). 
  • The ideal candidate should be passionate about storytelling, proficient in multimedia content creation and storytelling, show a keen eye for detail and be highly creative.
  • Build and deploy email campaigns using Account Engagement, ensuring accurate targeting and tracking. 
  • Collaborate with copywriters and visual designers to develop email templates and series that meets brand standards and creative best practices. 
  • Utilize Salesforce Account Engagement (formerly Pardot) advanced features to optimize email marketing performance. 
  • Configure lead capture and nurture campaigns for customer acquisition in Salesforce Account Engagement (Using paths/journeys, triggers, automations, dynamic lists, segmentation, etc.) to nurture leads, onboard customers and drive repeat purchases. 
  • A/B test various elements of emails to optimize open rates, click-through rates and conversion rates. 
  • Regularly analyze email marketing KPIs and campaign performance. 
  • Maintain compliance with all regulatory and accessibility requirements and standards (CAN-SPAM, GDPR, ADA, WCAG, etc.).
  • Experience with any email marketing platform (Mailchimp, Constant Contact, etc.). 
  • Experience with Salesforce and/or Pardot/Account Engagement a plus. 
  • Strong understanding of email marketing concepts, strategies, and best practices. 
  • Data-driven mindset with ability to analyze and interpret performance metrics. 
  • Strong attention to detail and project management skills 
  • Knowledge of email deliverability factors and strategies to improve inbox placement. 
  • Bachelor’s degree or work experience equivalent. 
  • Minimum of 1-2 years of email marketing experience is a plus. 
  • Strong written and verbal communication skills.

Benefits Offered:

  • 401K/Roth with match and profit sharing 
  • PTO
  • Paid Holidays T
  • uition Reimbursement 
  • Health & Wellness Reimbursement 
  • Medical Dental 
  • Vision 
  • Company paid life insurance 
  • Voluntary Life & Disability plans 
  • HSA with company contribution 
  • FSA

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