The Email Platform Senior Manager is a critical role in the Marketing organization, managing all aspects of the email platform’s global utilization, including the development and application of new functionality, designation as our primary Oracle technical contact, and serving as the organization’s email platform subject matter expert. This role is also accountable for our USCD promotional email deployment which includes program development, dynamic content, and deliverability. An equally important responsibility for the position is personalization strategy which includes data-driven trigger programs, dynamic product recommendations and behavior based dynamic content. This includes identifying new audience segments, designing, and implementing personalized experiences, A/B testing, analysis, reporting campaign results, and maintaining existing programs.