Email Specialist

Lessiter Media

Since 1981, readers have trusted Lessiter Mediato deliver the latest and most critical information through our magazines, newsletters, websites, email newsletters, books, reports and events.

With knowledge being your most important tool, we provide valuable ideas to help you exceed your goals and objectives. A content-driven company, we leverage leading-edge technology to deliver the necessary information everywhere our readers want it: In Print, In Person, Online and On Demand.

Learn about our Core Values: https://www.lessitermedia.com/about/core-values/

https://www.lessitermedia.com

Position Details

Email Specialist
Job
Full-time
8/13/2021
Southeast Wisconsin
Brookfield, WI

As part of the Digital Media team you will contribute to digital content production and analysis to support all channels, tactics and strategies geared to help grow our audiences of paid and qualified readers, event attendees and advertisers.

You will repurpose, optimize and manage digital content for traffic and conversion results. Responsibilities include:

  • Adapt, test, proof and post content to our websites using our CMS
  • Create, proof and distribute outbound email campaigns
  • Produce optimized landing pages
  • Repurpose content on social media
  • Follow SEO best practices; adapt content to fit standards
  • Report metrics and results of campaigns, content performance and overall digital presence
  • Basic video/audio production and editing
  • Webinar production and technical support
  • Bachelor's degree in Marketing, Journalism, Interactive/Digital Media, Communications, or the equivalent
  • Proficient in digital media strategies and tactics
  • Can edit HTML/CSS
  • Demonstrated understanding of SEO concepts and application
  • Awareness of interactive design and “responsiveness” across desktop and mobile devices
  • Functional knowledge of email campaign systems, social media management tools, Google Apps and Analytics, Microsoft Office, Adobe Creative Suite, Zoom, form builder/survey tools
  • Ability to meet deadlines, reprioritize tasks and solve problems collaboratively Strong technical aptitude to learn new tools
  • Attention to detail and follow-through
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

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