Engagement Marketing Manager

UnitedHealth Group

Careers at UnitedHealth Group

We’re creating opportunities in every corner of the health care marketplace to improve lives while we’re building careers. At UnitedHealth Group, we support you with the latest tools, advanced training and the combined strength of high caliber co-workers who share your passion, your energy and your commitment to quality. Join us and start doing your life’s best work.SM

Optum is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)


Position Details

Engagement Marketing Manager
Twin Cities Metro
Eden Prairie/Telecommute, MN

As Engagement Marketing Manager your goal is to drive utilization and engagement of Rally’s platform and programs with employer clients through developing and implementing marketing strategies that support product registration goals. It starts with building outstanding B2B relationships, supporting customers' engagement needs and reinforcing the value of their health and wellbeing program offerings.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Successfully drive strategic marketing plans and collaborate with Product and Account Management teams to meet key product KPIs 
  • Develop client-specific, comprehensive marketing plans that help achieve product-specific enrollment and registration goals 
  • Implement marketing plans in partnership with clients and channel partners (i.e. UnitedHealthcare, brokers/consultants, third party vendors) throughout the year 
  • Manage client book of business, support client’s marketing and engagement needs for their Rally programs 
  • Record/update all activity in the Total Campaign Management system in Salesforce to provide visibility into specific campaigns by client by product that aid in monthly forecast and projections 
  • Partner with internal functional teams to support client strategic plans 
  • Present campaign reports, results and findings to clients, brokers and internal stakeholders on a recurring basis 
  • Configure existing assets using marketing technology and tools, and partner with other Marketing teams to create client-specific materials and campaigns 
  • Continually drive higher and higher conversion rates through innovations and testing of strategy, mediums and content

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • BA/BS or equivalent experience 
  • 5+ years of full-time marketing campaign experience including roles responsible for supporting a business-to-business-consumer team 
  • Experience in launching traditional marketing channel (email, direct mail) and new channels (digital marketing, SMS) 
  • Experience presenting to internal and external audiences 
  • Experience effectively managing client book of business and hit business KPIs 
  • Proficiency in working with key marketing tools, Salesforce and Tableau 
  • Experience working in a complex cross-functional, matrix organization. 
  • Able to analyze information across various business stakeholders, identify campaign strategies to improve the volume and velocity of registration & engagement goals

Preferred Qualifications:

  • 2+ years of Healthcare, Biotech and/or Employer Benefits experience

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to doyour life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

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