Our Ministry:
Founded by Billy Graham in 1956, we steward a remarkable
legacy, but we are even more excited about our future than our past.
With in-depth reporting and striking commentary, redemptive
storytelling and global vision, groundbreaking podcasts and diverse
perspectives, CT seeks to join with God in uplifting what is good, overcoming
what is evil, and healing what is broken.
We are seeking an Executive Director of Advertising & Media Sales to lead Christianity Today's (CT) advertising sales strategy. In this role, you will develop and execute revenue-generating strategies that include brand collaborations between Christianity Today and like-minded organizations, sales for integrated media campaigns, video sponsorships, native advertising, and other forms of branded content. As a key leader, this individual will collaborate with other leaders to align advertising initiatives with broader strategic goals across the ministry.
Functions and Responsibilities:
1. Drive Sales Strategy & Advertising Revenue Growth
- Lead the development and execution of a comprehensive advertising strategy aligned with CT’s mission and growth goals.
- Champion a customer-centric approach to advertising that enhances user experience and balances other revenue streams (e.g., memberships, subscriptions, donations).
- Identify and evaluate emerging market trends and opportunities for product-led advertising initiatives, ensuring advertising offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service.
- Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, and custom solutions.
- Collaborate with Sales, Marketing, and Product teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives.
- Implement performance metrics and KPIs to measure and report on advertising effectiveness and ROI, while also monitoring impact on audience trust.
- Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity.
2. Advertising Team Management & Cross-Functional Collaboration
- Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, ethical sales practices, and spiritual stewardship.
- Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding.
- Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives.
- Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness.
3. Christian Marketplace Engagement & Ministry Stewardship
- Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives.
- Leverage current audience advertising opportunities and expand audiences through initiatives, pastors, and other new avenues.
- Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position.
- Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences.
- Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives.