Strategy: Own the public messaging strategy for the museum, developing and implementing a comprehensive, strategic, and results-driven framework for media outreach. Support museum leadership by creating and advancing top-line narratives, finding opportunities for thought leadership, and providing best-practice communications and public relations guidance.
Public Relations: Serve as the museum’s primary public spokesperson. Develop and maintain relationships with the media, including local, national, and international outlets, editors, and writers. Oversee all media inquiries, press plans, interview requests, media and publicity photo shoot and filming proposals, and media activities at the museum. Develop and track metrics for evaluation. Write for the President and Director, Board Chair, and senior leadership as appropriate.Manage relationships with external contractors. Provide expert coaching and briefing to leaders and colleagues for strategic media engagement.
Crisis Communications: Lead the crisis communications strategy for the museum. Develop and implement plans within short timeframes, overseeing proactive and reactive communications to both internal and external stakeholders. Provide senior level counsel to museum leadership.
Leadership: Assemble and nurture a professional Public Affairs team. Proactively recruit, hire, train, supervise, and coach members of the team to develop subject matter expertise across the opportunity areas for the museum. Work creatively to ensure appropriate staffing levels for all projects. Thoughtfully evaluate, design, and implement professional development plans for staff to demonstrate growth and improvement.