Experience & Marketing Manager

Vortex Optics

Vortex Optics is a dynamic, growing and fast-paced organization, focused on providing our customers with an experience unsurpassed by anyone. Our employees thrive in situations that require demonstrating our core values: 

  • About You
  • Customer is King
  • Willingness to Shovel Snow
  • Be the Buffalo

Every Vortex product that leaves our door is covered by our Very Important Promise Warranty. The Vortex VIP Warranty simply means, if you ever have a concern, issue or want to order a Vortex product, you will be met with a customer experience that will exceed all expectations! Our promise is unlimited, unconditional and lasts a lifetime. Whether your Vortex role is in Sales, Customer Service, IT, Marketing, Finance, NPD or Operations, every day starts with supporting that promise and PUTTING THE CUSTOMER FIRST!


Position Details

Experience & Marketing Manager
Southwest Wisconsin
Barneveld, WI

Changing the world isn’t a dream at Vortex®. It’s our goal every single day. We are obsessed with providing every customer an unforgettable experience, one that doesn’t just make them smile, it also redefines their expectations. It’s an idea that rewards your creativity and your passion for serving others. And it’s an idea that we believe can fundamentally change our industry and our world. 

Vortex is looking for an Experience & Marketing Manager to serve as the Vortex Edge brand champion, building the marketing strategy and creating excitement around the Vortex Edge experience. Vortex Edge is our industry leading firearms training center for shooters of every discipline, interest, and skill level. We are seeking a creative, ambitious, and well-rounded individual to collaborate with key partners to develop marketing campaigns and strategies, lead a team of instructors, and develop a digital content roadmap to bring our training experience online. The ideal candidate will leverage their creative and entrepreneurial nature with strong organizational and project management skills to help our customer focused organization develop the most accessible, educational, and exciting range and training experience in the industry.

  • Manage VTX Edge brand strategy, developing custom, integrated marketing plans, partnering closely with marketing leads to incorporate campaigns into their strategies and tactics (including content, web, social media, PR, advertising, etc.). 
  • Lead and collaborate on the digital training and content roadmap, extending the Vortex Edge experience online to reach new customers in new places. 
  • Design and develop customer programs and events that maximize experiences, loyalty, and retention across all customer touchpoints by innovating solutions based upon current customer research, consumer feedback, market trends and other activity. 
  • Support the creation and execution of training and instruction roadmaps, assessing priorities and trade-offs between customer experience, relevance, and operational support load.
  • Collaborate with Content Marketing team on VTX Edge social media and podcast, ensuring consistent messaging and feedback loop. 
  • Lead the oversight of a high performing range instructor team while also collaborating with other key teams, including, Sales, Customer Care, IT, Finance, and New Product Development to ensure an exceptional experience for our customers and team members.
  • Oversee facility and system operations, working with outside vendors and range instructors to provide range support. 
  • Develop and implement procedures and systems to ensure safe and efficient operation of facility. 
  • Manage external customer groups’ range use and training (outside of classroom work) to ensure a consistent and memorable experience for end users, Military and Law Enforcement agencies, and our dealers. 
  • Manage annual operational needs, including budget and roadmap for facility use and curriculum/training opportunities. 
  • Collaborate with Creative Director and work with creative team on concept development including branding, design, and other ideas. 
  • Organize and collaborate with Apparel Product Marketing Manager on the production of branded items such as apparel and merchandise. 
  • Other duties as assigned.
  • Bachelor’s degree in marketing, communications, education, or equivalent level of experience 
  • Minimum 5 years of brand/marketing experience 
  • 4+ years leading a team 
  • Leader, problem solver and strong team player with an energetic, positive attitude 
  • Thrive on high-pressure challenges and deliver high quality work in a fast-paced and constantly changing environment 
  • Proven track record of developing and implementing marketing plans 
  • Has strong influencing, negotiation, and communication skills (written, verbal, presentation) with the ability to be a thought partner/ coach to internal team and stakeholders
  • Demonstrated ability to assess business value, time-to-market, and other trade-offs using data, when possible, to prioritize initiatives 
  • Understanding of brand strategy and positioning, managing the brand and providing clear brand guidelines 
  • Experience leading projects from ideation through execution 
  • Possess a high degree of initiative and motivation; a willingness to help fellow Vortex departments and customers 
  • Strong customer service and communications skills 
  • Strong technical aptitude with web-based productivity tools and intermediate to advanced proficiency of the Microsoft Office Suite 
  • Firearms and optics knowledge preferred
  • SAP experience preferred
  • Project Management experience (Workfront or similar) preferred

When you join Team Vortex, you’ll enjoy:

  • Great health, dental and vision insurance 
  • Paid time off (PTO) and holidays 
  • 401(k), life insurance and short- and long-term disability 
  • Employee Ownership Opportunities 
  • Various onsite amenities including a fitness center, a nature preserve with walking trails and dog friendly work areas 
  • Neighboring preschool facility 
  • Casual and flexible work environment 
  • Employee discounts on industry leading products

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