Experience Designer

Blue Cross and Blue Shield of Minnesota

About Blue Cross

Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.9 million members. We’re committed to reinventing health care to improve health for our members and the community. We hope you'll join us. Please note that effective 11/23/2021, all associates must be fully vaccinated for COVID19 unless legally entitled to a reasonable accommodation related to religious or medical exemptions.


Position Details

Experience Designer
Twin Cities Metro
Eagan, MN

How Is This Role Important to Our Work?

Blue Cross is looking for an Experience Designer to join in our mission of paving the way for everyone to achieve their healthiest life and to participate in the evolution of how we collaboratively and relentlessly navigate and act upon ambitious problems. In this role, you will use insights, design thinking frameworks, and storytelling to illustrate and support the intentional design of customer-centric, easy, and equitable experience improvements across the organization. Our ideal candidate has curiosity, compassion, drive and likes to design creative solutions that will provide limitless advocacy for our customers at every touchpoint.

A Day in the Life:

  • Synthesize organizational data, design requirements and Voice of Customer (VoC) insights to deeply understand the needs of our customers. 
  • Map current and future-state customer experiences using both human centered and service design methodology such as journey and ecosystem mapping. 
  • Create compelling prototypes and experience concepts, using varying levels of fidelity and mediums, to support understanding, design, and implementation of innovative customer experience improvements. 
  • Use visual and narrative storytelling to build insight and communicate experience design recommendations, decisions, and results in an impactful way.

Nice to Have:

  • Proven experience in designing/developing experience, product, and service improvements across a variety of platforms, including digital and non-digital, and industries 
  • Bachelor's degree 
  • Ability to connect experience strategy with business strategy, achieving a balance in desirability, viability, and feasibility 
  • General understanding of healthcare

Required Skills and Experiences:

  • 2+ years of related experience. All relevant experience including work, education, transferable skills, and military experience will be considered. 
  • Flexibility, adaptability, creative and analytical problem solving, and ability to deal with ambiguity 
  • Strong oral, written and visual communication and storytelling skills that will: translate complex information into simple, compelling ideas; optimally communicate customer experience challenges and opportunities; and bring innovative, on brand experience improvements and rational to life! 
  • Ability to generate ideas, build common ground and gain support with and from cross-functional partners. 
  • Knowledge of, and experience with, a wide range of experience, service and/or product design skills, methods and tools including, but not limited to: experience, service and process flow mapping/modeling; design and/or human centered design thinking and research; persona development; prototyping, wireframing, storyboarding, sketching; user testing and/or interviewing; illustrative design tools such as Adobe Suite, Figma, AutoCAD, Sketch, etc. 
  • User Experience (UX) and Customer Experience (CX) design 
  • Project coordination

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