Experiential Strategist



A trusted partner at nearly three million commercial customer locations, Ecolab (ECL) is the global leader in water, hygiene and infection prevention solutions and services. With annual sales of $13 billion and more than 45,000 associates, Ecolab delivers comprehensive solutions, data-driven insights and personalized service to advance food safety, maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, hospitality and industrial markets in more than 170 countries around the world.


Position Details

Experiential Strategist
Twin Cities Metro
St. Paul, MN

Ecolab is seeking candidates for an Experiential Strategist within the experiential marketing team. This person will develop the experiential vision for internal and external events driving content strategy and development across the enterprise. This role reports to the Director of Experiential Marketing. This role can work remotely with travel to St. Paul, MN.

What will you do:

This role will work in a collaborative, fast-paced team environment that is tied closely to colleagues in global brand, marketing, and communications:

  • Work directly with business leaders at the outset of an experiential assignment to define or redefine the right opportunity and the right problem to solve. 
  • Lead discussions with multi-disciplinary teams to align on intended business impact, experiential strategy, audience targets and success metrics for both internal and external experiential activations. 
  • Strong story telling acumen with the ability to craft initial drafts of outlines and logical presentation narratives to illustrate insights and informed project direction. 
  • Present vision and ideas back to business teams gaining their trust by telling a concise and compelling story to explain the experiential strategy and approach. 
  • Expertly set agenda, drive stakeholder meetings and executive reviews with ability to continue to drive content development throughout the production. 
  • Responsible for the development of content briefs, scripting and initial deck development highlighting the experiential approach along with high level oversight on select productions.
  • Understands how large, global companies are winning at engaging their employees and top customers as well as creating communication continuity across many divisions. 
  • Develop diverse approaches to solving a given problem and ability to communicate ideas with clarity, confidence and iterate on feedback quickly. 
  • Lead cross company workstreams to create and execute event deliveries including being able to identify and mitigate issues/barriers to success for the team. 
  • Share best practices for stakeholder and attendee input with the rest of the global marketing team working to establish a standard for how experiential marketing should be delivered across the company.

Basic Qualifications:

  • Bachelor’s Degree or higher in Advertising, Marketing, Communications, English or related field 
  • 8+ years’ experience in digital or integrated agency or consultancy 
  • Have worked in a progressive, creatively driven environment that has embraced digital-led thinking and experiential strategy & design. 
  • Has advanced knowledge of experiential production and execution in the virtual and live-event space. 
  • Strongability to write and create thoughtful and dynamic presentations

Preferred Qualifications:

  • You are a facilitator and fantastic listener who is good at helping people reframe their needs in new and insightful ways while managing through ambiguity or complex business topics 
  • Excellent time management, and organizational skills with strong attention for detail, accuracy, and consistency 
  • Critical thinking and problem-solving skills balanced with vision and creativity 
  • Experience working cross-functionally with key business leaders at all seniority levels within an organization with a focus on c-suite and general management 
  • Advanced knowledge of Excel, Word, PowerPoint, Outlook.

« Back