External Communication Senior Specialist

Join a valued Marketing and Experience team driven to share the stories of the families Children’s Wisconsin serves and increase awareness of our role in the community. The Senior External Communication Specialist will leverage their experience in training experts for interviews and their relationships with reporters to share strategic messages. They’ll help tell the world about our medical triumphs, inspiring patient stories, fundraising initiatives and advocacy priorities. Collaboration and commitment drive our ability to share meaningful stories through multiple channels. Creativity, storytelling and high standards are what we are looking for. Are you up for the challenge?

From recurring local news interviews to national news stories, Children's Wisconsin is a place for an experienced public relations professional to leverage their knowledge and passion around sharing a powerful message.

• This role leads the development and implementation of communication strategies to proactively tell the Children's Wisconsin story, enhance the system's reputation and build the brand. 
• Consults with health system leaders, entities and Communication team members to develop communication plans related to specific programs, issues and events. 
• Provides communication consultation to leaders and staff. Leads communication planning and execution for patients and families. 
• Writes stories, releases, copy, messages and other external communications for various system needs. 
• Develops relationships with local, regional and national print, broadcast and social media outlets as well as community representatives to raise awareness about Children’s Wisconsin programs and services, and to achieve positive publicity for these programs and the Children's vision. 
• Researches health system stories and angles to communicate to external audiences, in collaboration with Brand and Digital Marketing teams.

Apply today to join a hard-working, fast-paced, team-oriented environment that values diversity and inclusiveness. Work options include in-person, remote and hybrid; Occasional on-site work is required. This team member is also part of the on-call rotation, helping to address occasional communication needs during evenings and weekends. On-call responsibility is assigned about once every six weeks for a one-week period.

• Bachelor's degree in journalism, public relations, communications or related areas of study or equivalent. 
• Minimum of seven years of experience in a communications, public relations or related role with demonstrated experience in media relations. 
• Excellent written and verbal communication skills necessary, with experience in writing and editing copy. 
• Interpersonal skills necessary to speak effectively to individuals and groups as a representative of the health system. 
• Must be able to translate technical information for various audiences. Demonstrated skills in developing and maintaining relationships with media and community representatives.

Total Rewards is our investment in you. We believe in rewarding our employees for their good work and the impact they have on the lives of kids and families. The components of our Total Rewards program – compensation, benefits, culture and well-being – help us attract, motivate and retain the best employees.