Responsibilities:
Public relations
- Understand the needs and opportunities across the various
business units. Leverage assets to secure placements with consumer and relevant
trade media
- Proactively pitch media, while reactively responding to
media inquiries.
- Create strategic communication materials, such as news
releases, media alerts, media pitches, Q&A documents, contributed articles,
fact sheets, and social media posts.
- Work collaboratively with the business units’ marketing
teams for the business units to further build awareness for and preference for
A. O. Smith and its family of brands.
Social media
- Develop timely and compelling content that aligns with the
overarching business strategy.
- Engage with online audiences, proactively posting and
reactively responding to messages.
Crisis communications
- Provide guidance and counsel on crisis communications and
issues management, as needed.
Intern program
- Manage the PR/Social Media intern, providing daily direction
and feedback.
Develop comprehensive PR and social media campaigns to best
support the business units within A.O. Smith.
Build a coordinated national approach to media relations,
leveraging agencies and consultants to deploy.
Work with cross-functional teams, such as marketing and
product development, to best support the needs and future growth of the
business.
Amplify placements across channels, including internally via
the internal communications team and externally via AOS’ social and web
properties.
Manage PR content on AOS’ external digital properties,
including social channels and websites.
Monitor, track and analyze communications results to further
refine the company’s PR and social media strategy. Create compelling reports
with quantitative and qualitative insights.
Other duties may be assigned as needed.