Fractional Copywriter / Content Creator

Harken

Harken is At The Front of sailing. Our company has been in the business of designing, manufacturing, and marketing performance hardware for sailboats in the Olympics, the America’s Cup, the Vendee Globe Race and beyond for over 50 years. Today we increasingly apply our technology to a line-up of ingenious industrial products too. If you bring a journalist’s curiosity, like to line up words in unprecedented ways that sell and enjoy an empowered, casual work environment that understands work/life balance, Harken might be perfect for you.

http://www.harken.com/

Position Details

Fractional Copywriter / Content Creator
Job
Part-time
10/31/2019
Southeast Wisconsin
Pewaukee, WI

Curious mind working in the word space within our inside agency, to concept, and then realize ideas that become respected business assets deployed in print, digital, video and social media formats. The ideal candidate will develop engaging content including advertising, targeting Harken marine and industrial users. Successful candidate will be comfortable working with advancing technologies and marketing trends. News gathering or Agency experience preferred. A background in sailing is helpful, but the ability to learn about idiosyncratic, technical products and their users much more important.

  • Deliver words supporting a wide variety of marketing communications projects including sales support materials, social media and web content across multiple brands, press release materials and advertising. Long format to the briefest web banner work
  • Self-start. Don’t wait, investigate. Do background work/professional reading in and out of the office
  • Love and understand our Brand and its voice. Communicate what is most important to users about Harken marine and industrial businesses
  • Input on project creative strategy - develop a theory on what we should communicate to win
  • Be able to create ideas that advance that strategy - the 'how' we should articulate the strategy
  • Effectively explain/advocate for your position
  • Create the voice for the concepts that get approved
  • Collaborate and communicate effectively in and out of the creative team
  • Be relentless about detail
  • Deliver on time
  • Be able to take friendly suggestions in stride. Understand there is always a solution in there that will work for all. It's our obligation as creative people, to create the solution and often, the consensus 
  • This is a fractional position, working about 24 hours per week
  • Perform other duties as assigned
  • Reporter’s mindset that seeks to understand what audiences need to know and how to create it
  • Bachelor's Degree in Marketing, journalism, business, communications
  • 5+ yrs. relevant experience with a portfolio of samples to which you can bring context, illustrating your craft
  • Excellent verbal and writing skills in English
  • Ability to create concepts working both independently and in collaboration. Project management/completion skills with attention to detail
  • Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities
  • MS Word, PPT, Wordpress, experience with CMSytems a plus.
  • Video scripting 
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms

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