Since its founding in 1848, this campus has been a catalyst for the extraordinary. As a public land-grant university and prolific research institution, our students, staff, and faculty members partake in a world-class education and solve real-world problems. We’ve changed the way the nation takes its vitamins and brought flamingos to Bascom Hill. We’ve inspired satirists and senators alike. We’ve fearlessly sifted and winnowed to find today’s truths. And with the Wisconsin Idea as our guiding principle, we’re not only changing the 936 acres we call home—Badgers are also creating a better future for Wisconsin, the nation, and the world.
As part of the IMC Team, work collaboratively with colleagues and clients to design and implement digital tactics and strategies that achieve specific marketing objectives. While division of duties will fluctuate according to the Division's business needs, the job will focus on the following:
Web Design and Production (50%):
- Design and create website layouts using standard HTML/CSS with WordPress while leveraging web accessibility, technical SEO, user-centered design and usability best practices
- Evaluate and refine user interface, including menus, site navigation, etc.
- Create high-quality web graphics, banners, logos, banner ads, and social media art
- Update and maintain web content, including text, graphics, menus, indexes and directories
- Ensure analytics tracking is in place via Google Analytics and Tag Manager and evaluate website performance to ensure websites are meeting user needs
Web Development (30%):
- Develop WordPress website features and troubleshoot issues
- Set up and running a developer environment and leverage GIT repository for code implementation
- WordPress core, theme and plugin maintenance
- Work with hosting services to maintain domains
- Migrate websites from test to production environments
Outbound Marketing (10%):
- Create targeted digital email campaigns using Eloqua and hand-written HTML/CSS.
- Implement and optimize email campaigns to achieve program-specific marketing objectives
- Design responsive mail templates, A/B tests, landing pages, and multi-step workflows
- Evaluate and report campaigns based on subscriber growth, conversions, and other metrics
- Ensure the appropriate marketing messages are conveyed clearly and delivered properly to identified audience segments
- Proofread emails for clarity, grammar, compliance, and spelling
Other Duties (10%):
- Participate in project ideation for digital projects with regard for brand, audience, and the user experience
- Participate in campus-wide communication and external relations teams, developing collegial relationships with other communications and marketing offices
- Staff and support special events
- Other duties and responsibilities not included may be assigned, to ensure the successful functioning and evolution of the IMC Team and its support of lifelong learning