Front-End Web Developer

University of Wisconsin - Madison

Since its founding in 1848, this campus has been a catalyst for the extraordinary. As a public land-grant university and prolific research institution, our students, staff, and faculty members partake in a world-class education and solve real-world problems. We’ve changed the way the nation takes its vitamins and brought flamingos to Bascom Hill. We’ve inspired satirists and senators alike. We’ve fearlessly sifted and winnowed to find today’s truths. And with the Wisconsin Idea as our guiding principle, we’re not only changing the 936 acres we call home—Badgers are also creating a better future for Wisconsin, the nation, and the world.

Position Details

Front-End Web Developer
Southwest Wisconsin
Madison, WI

The Integrated Marketing Communications (IMC) department at UW-Madison's Division of Continuing Studies (DCS) is seeking a Front-End Web Developer to help us engage and inform lifelong learners through the use of direct email, WordPress web sites, and other digital strategies. Under the supervision of the Web Manager, this position will use direct email in support of lifelong learning across campus and support the digital team as a WordPress developer and content manager. In addition, the Front-End Web Developer will focus on creating accessible websites with user-centered designs.

As part of the IMC Team, work collaboratively with colleagues and clients to design and implement digital tactics and strategies that achieve specific marketing objectives. While division of duties will fluctuate according to the Division's business needs, the job will focus on the following:

Web Design and Production (50%):

  • Design and create website layouts using standard HTML/CSS with WordPress while leveraging web accessibility, technical SEO, user-centered design and usability best practices
  • Evaluate and refine user interface, including menus, site navigation, etc.
  • Create high-quality web graphics, banners, logos, banner ads, and social media art
  • Update and maintain web content, including text, graphics, menus, indexes and directories
  • Ensure analytics tracking is in place via Google Analytics and Tag Manager and evaluate website performance to ensure websites are meeting user needs 

Web Development (30%):

  • Develop WordPress website features and troubleshoot issues
  • Set up and running a developer environment and leverage GIT repository for code implementation
  • WordPress core, theme and plugin maintenance
  • Work with hosting services to maintain domains
  • Migrate websites from test to production environments 

Outbound Marketing (10%):

  • Create targeted digital email campaigns using Eloqua and hand-written HTML/CSS.
  • Implement and optimize email campaigns to achieve program-specific marketing objectives
  • Design responsive mail templates, A/B tests, landing pages, and multi-step workflows
  • Evaluate and report campaigns based on subscriber growth, conversions, and other metrics
  • Ensure the appropriate marketing messages are conveyed clearly and delivered properly to identified audience segments
  • Proofread emails for clarity, grammar, compliance, and spelling 

Other Duties (10%):

  • Participate in project ideation for digital projects with regard for brand, audience, and the user experience
  • Participate in campus-wide communication and external relations teams, developing collegial relationships with other communications and marketing offices
  • Staff and support special events
  • Other duties and responsibilities not included may be assigned, to ensure the successful functioning and evolution of the IMC Team and its support of lifelong learning
  • A Bachelor's degree is required.
  • At least 3 years' experience in a web designer/front-end developer role.
  • The successful candidate must have advanced web design skills, have experience developing/coding WordPress features, and have experience with direct email marketing campaigns.
  • Applicants must have excellent communication skills and a demonstrated ability to succeed in a dynamic, fast-paced team environment.
  • Advanced knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
  • Knowledge of code versioning tools and collaborative development workflows.
  • Well-developed project management skills, and demonstrated success working independently on complex projects with tight deadlines in a detail-oriented environment.
  • Proven ability to collaborate and communicate with diverse clients and colleagues.
  • Ability to contribute on-trend expertise to the design and execution of comprehensive marketing plans.
  • Proven ability to work with energy, collegiality, patience, passion, curiosity, and humor.
  • Professional experience working in a fast-paced, creative team, responding quickly to the needs of clients/customers.
  • Experience using Adobe Creative Cloud (esp. Illustrator and Photoshop). 

Preferred Qualifications include:

  • Expertise in website accessibility best practices and user experience design.
  • Knowledge of CSS frameworks such as Foundations or Bootstrap.
  • Ability to track, measure, and prepare web traffic reports to facilitate conversations around campaign optimization.
  • Ability to craft responsive HTML email messages that engage readers through creative subject lines, imagery, copy, and response elements.
  • In-depth knowledge of CAN-SPAM compliance and best practices.
  • Experience working with a marketing automation platform and with an email service provider (ESP) such as Eloqua, Marketo, Pardot, Salesforce, MailChimp, iContact, Constant Contact, or similar service.
  • Proficiency with WorkZone or other leading project management software (e.g., Basecamp).
  • Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager, Google Optimize, Data Studio and Google Ads.
  • Experience working with Salesforce.
  • Experience in a higher-education setting.

Minimum: $51,292 ANNUAL (12 months) Depending on Qualifications

Benefits Eligible

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