Global Brand Marketing Director

Lands' End


Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at and affiliated specialty and international websites, and through retail locations. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home. Lands' End is headquartered in Dodgeville, Wisconsin, 45 miles west of Madison.

Position Details

Global Brand Marketing Director
Southwest Wisconsin
Dodgeville, WI

Key to your success will be the ability to develop productive relationships with internal partners including divisional GMM’s, merchants and CED’s, marketing partners in social media, PR, digital marketing (search, email), retail, and creative teams across North America, Europe and Asia.

The Global Brand Marketing Director focuses on communicating the differentiators of the Lands’ End Brand’s divisional initiatives across a variety of marketing vehicles where relevant, including LE media (catalog, ecommerce, digital marketing, retail) and external marketing platforms (TV, Radio, Newspaper, Magazine, Mobile and Digital Display) in support of multi-channel business objectives. This is an important role within the Lands’ End Marketing team as the role leads and executes brand and marketing campaigns focused on building brand awareness, acquiring a new customer, re-engaging lapsed, maintaining and rightsizing our current customers to the Lands’ End Brand driving growth and supporting sales objectives for Lands’ End across channels.

Specific responsibilities include:

Create awareness of and drive engagement with the Lands' End brand via traditional and digital media designed to hit specific defined initiatives, marketing and divisional KPI’s

Lead the development of seasonal brand marketing divisional initiatives that convey the brand marketing point-of-view and support business targets with cross divisional partners

Partner with Marketing channel owners to optimize brand, marketing and retail marketing budgets and report data to measure effectiveness of campaign results.

Provide divisional goals, initiatives and overall key product stories to support media agency partnership in development of multi-channel media plans the meet annual and seasonal strategic business objectives

Lead development and coordinate measurable multi-channel, channel-specific, product, promotional marketing strategies that tie back to brand strategy and business goals

  • Employ a variety of communications tools: print advertising, public relations, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives, social media 
  • Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view 
  • Facilitate integration of marketing, merchandising, product development, creative and other departments as appropriate, to fully develop Big Ideas

Lead divisional integrated marketing planning and partner closely with Catalog and Digital, Social, PR, Creative Channel Managers to incorporate campaigns into their strategies and tactics

Initiate and maintain program analysis reporting for all brand marketing initiatives

Maintain a consistent voice & focused execution across channels aligned with branding and target audience

Test new ways to reach prospective customers, lapsed, and current customers with a focus on increasing considerations and purchase intent to drive demand and increasing the customer file.

Create and present multi-channel marketing/campaign strategies tactics and performance to Sr. Leadership

Partner with Creative Directors to align on product focuses and marketing campaign initiatives to insure a cohesive message.

Partner closely with CEM’s to align on merchandising strategies in direct response channels (email, catalog and

Play an integral role in the seasonal go-to-market milestone meetings.

Skills and Experience Requirements:

  • 8+ years of brand marketing and promotions for a vertical multi-channel apparel retailer, using broad marketing mix (Advertising, PR, Events, Promotions, etc.). 
  • Global brand experience a must 
  • Creative Thinker 
  • Demonstrated Leadership 
  • Strong verbal and written communication skills 
  • Excellent organizational, time and self-management skills 
  • Strong sense of initiative and ability to work under pressure on multiple projects 
  • Work independently and as part of a team 
  • Motivated, energetic self-starter with strong problem solving, relationship building and leadership skills 
  • Must be comfortable working with ambiguity and change and able to work in a fast pace environment 
  • Bachelor’s Degree

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