About Caterpillar:
With 2021 sales and revenues of $51.0 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.
The Global Brand Strategy Leader will develop and implement annual and long-term marketing objectives, strategies and tactics to deliver against agreed upon brand, business, and financial goals. Engage, inspire and galvanize the enterprise around the brand vision, position and strategies. Identify opportunities to drive both brand development and revenue/profit generation. Develop brand strategy, end-user segmentation, targeting and positioning of brand in the development of the brand’s architecture.