Global Digital Marketing Manager

Thermo Fisher Scientific

About Thermo Fisher Scientific:

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit

Position Details

Global Digital Marketing Manager
Southeast Wisconsin
Milwaukee, WI

We are looking for a Global Digital Marketing Manager to join our Global Marketing Team.

As the lead digital marketing expert, you will plan, support and execute strategic approaches to digital marketing channels to improve customer acquisition and online conversion. This position will focus on paid search, display, social media, web analytics, and personalization.

This role sits within the Global Marketing function in our Cell Biology Business. It is an exciting role with a lot of room to grow. As a global company and a global team, we can offer you exceptional training and development opportunities throughout your career to help you realize your best – professionally and personally. We also provide a fantastic range of benefits to help you achieve a great work/life balance.

What will you do?

  • Plan and execute strategic approaches to digital marketing channels specifically SEM, display, and social media advertising campaigns to drive ROI based on marketing intent. 
  • Collaborate with internal digital marketing teams, external agencies and other vendor partners to evaluate end-to-end customer experience across digital marketing channels to drive efforts to market 
  • Launch projects from concept to execution, through measurement and reporting. 
  • Set KPI targets; measure, track, and report performance 
  • Use data to identify trends and insights in order to optimize spend and performance 
  • Plan, execute, and measure experiments and conversion tests with new, emerging digital capabilities 
  • Other related projects or duties may be assigned as needed.

How will you get there?

Minimum Requirements/Qualifications:


  • BS/MS degree in marketing, business or a related field


  • Minimum 5-7 year's experience in digital marketing with experience in B2C or B2B customer-driven digital marketing eCommerce 
  • Experience in identifying target digital audiences and devising digital campaigns that engage, inform and motivate 
  • Strong program/project management experience to drive projects from concept to execution, measurement and reporting. 
  • Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution 
  • Solid understanding of programmatic display within a DSP or an ad exchange (e.g. Adobe Ad Cloud, Sizmek, GDN) for vertical and retargeting efforts 
  • Solid experience using DMP management, including 1st party, 2nd party and 3rd party data 
  • Experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns 
  • Apply data science, automation technologies, machine-based learning and AI tools, where appropriate, to relevant digital marketing channels to increase conversion. 
  • Solid excel skills for bulk operations and process improvements 
  • Experience with A/B and multivariate experiments 
  • Strong analytical skills and data-driven thinking 
  • Keep Up-to-date with the latest trends and best practices in online marketing and measurement 
  • Proven track record of creating, optimizing and reinventing campaigns to constantly improve results 
  • Experience working in a complex, highly matrix environment.

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