Global Director - Content and Brand Marketing

The global director of content and brand leads the marketing and communications teams responsible for creating engaging content and integrated campaigns to generate awareness and drive demand globally for multiple business units. The director is the key brand evangelist across all media, channels and platforms. Building personas, using written, oral and visual stories, and applying market knowledge and business acumen, the position directs content and campaign developments that resonate with customers and prospects while ensuring consistency and effectiveness across all segments. The director mentors and coaches managers and their teams to leverage best practices and use data to achieve established goals and operational excellence. Through change management and planning this role stays ahead of industry norms and sets the pace for marketing excellence and innovation at CPC, coordinating those achievements with a diverse set of functions including product managers, inside sales, customer service, operations and fulfillment, and pricing.

Essential Job Responsibilities:

• Direct marketing strategy across digital channels, events and occasional print on owned/paid/earned platforms to amplify brand awareness and generate leads to achieve CPC sales and marketing objectives. 
• Inspire and empower the global teams that generate content and define the brand across multiple market segments, including market-segment-focused MarComm and sales enablement pods, an in-house creative team, and partner agencies. 
• Translate strategy into actionable and effective marketing activities; be the Brand Keeper in a dynamic environment that requires segment and product differentiation 
• Develop guidelines, drive improvements and ensure innovation within the marketing functions; identify, apply and maintain best practices 
• Drive and support business strategies with brand decisions, message development and campaign design; collaborate and influence business units and product teams with VOC, best practices and transfer of marketing knowledge 
• Partner with Product Marketing, Inside Sales and field Sales to develop relevant content and activities at all funnel stages that accelerates sales cycles, improves win rates, and helps retain and expand existing customer engagements 
• Successfully manage change that is driving team growth, market expansion and regional representation 
• Champion and secure results and budget tracking, measurement and reporting in collaboration with Marketing Operations and Finance functions 
• Lead the global recruitment, hiring and training practices for managers and team members to elevate and celebrate the contributions of current and new-hire professionals.

Other:

• Ability to effectively multi-task, navigate ambiguity and meet aggressive deadlines in a fast-paced environment 
• Embraces an entrepreneurial mindset with the desire to explore bold new ideas, the tenacity to drive to execution, and the flexibility to take on transformational roles and modified duties as situations arise 
• Adheres to all safety regulations. 
• Demonstrates support of CPC core values 
• Performs other job duties as assigned to meet business needs

Essential Supervisory Responsibilities:

• Lead, mentor and guide global team of professionals 
• Build and transfer business, technology and industry knowledge to guide recommendations, mentor managers and team members, establish effective practices

Required Job Qualifications:

• 15 plus years of progressive responsibility managing global B2B marketing teams and partner agencies in a high-mix, complex manufacturing environment 
• Demonstrated success establishing integrated marketing strategies and tactics 
• Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging 
• Established reputation for planning, metric development, analysis, and project management 
• Skilled in brand advocacy and influencing change 
• Excellent written and communication skills as evidenced by a content portfolio 
• Operating familiarity with CRM functionality and project management software 
• Proficient with Microsoft Office Suite 
• Strong analytical and critical thinking skills

Preferred Job Qualifications:

• MBA 
• Experience marketing direct and through distribution partners 
• Experience marketing highly engineered products to diverse market segments

Travel Requirement:

• Up to 15% Domestic & International