Job Requirements:
Champion and oversee copywriting and visual creative execution to ensure brand-appropriate, inspired creative that meets/exceeds marketing objectives across multiple mediums:
- Websites
- Digital Advertising
- Social Media
- Video Presentations
- Sales collateral
- Direct Mail
- Email
- Trade Show Displays
- Press Releases
- Long-form case study and whitepaper content
Refine creative brand standards
Partner with Senior Manager of Global Marketing to define creative strategies and tactics that align with marketing objectives
Guide the ongoing development of templated solutions, balancing quality with efficiency to ensure consistency and timeliness
Identify and collaborate with external resources for optimal project results when needed
Execute on event management strategies that drive lead generation, increased awareness, and other objectives
Assist in marketing results reporting needs
Execute on marketing database maintenance needs