Graphic Design Specialist

Our Graphic Design Specialist is primarily responsible for ensuring all marketing material is designed and distributed according to Tailwind Group's branding standards. This may include assistance with social media, websites, and other online marketing. A successful Graphic Design Specialist will develop relationships with other internal departments, and properties, provide excellent customer service to our residents, and understand that this role is critical to the reputation of Tailwind Group.

**After applying for the position, please submit 3 to 5 examples of original artwork that best represents your design style. Artwork can be emailed to nbusch@thetailwindgroup.com**

Responsibilities and Duties:

• Model and cascade Tailwind Group's five core values: Entrepreneurial, Versatile, Responsive, Innovative, and Integrity. 
• Understand property management standards including Fair Housing laws, Tenant/Landlord rights, and general real estate principles. 
• Demonstrate 1st class customer service during each encounter with customers and team members. 
• Assist with monitoring student housing and commercial sites for superior curb appeal. 
• Ensure that all on-site teams follow Tailwind Group brand standards with all digital and print marketing materials. 
• Assist with the design and implementation of digital marketing campaigns across a variety of channels. 
• Create, edit, and distribute digital and print advertisements as requested by on-site teams and the corporate office.
• Ensure advertising material is actively displayed in areas of high traffic and visibility. 
• Ensure advertising photos, videos, floor plans, and site maps are up-to-date and display an inviting atmosphere. 
• Assist with inventory management of advertising signs and other marketing materials. 
• Collaborate with on-site teams to leverage consumer research in promoting and optimizing content that resonates with residents. 
• Establish new ways to share our property's story, engage customers, and drive results. 
• Assist with designing materials requested for training summits, company events, and more. 
• Assist our Sales and Marketing teams with innovative ideas to lease up all properties. 
• Ensure that on-site staff follows marketing guidelines as it pertains to content frequency, quality of content, and Tailwind Group branding.

Education and Experience:

• Bachelor’s Degree in Graphic Design, Marketing, Advertising, or a related field

Knowledge, Skills, and Abilities:

• Demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously. 
• Possess strong administrative, organization, and communication skills. 
• Demonstrate a high level of integrity and professionalism. 
• Be a self-motivated individual and excel at working in a team environment. 
• Ability to have a positive and innovative approach to problem-solving. 
• Proficient in Adobe Creative Suite 
• Experience in photography and videography. 
• Experience in social media platforms, such as Instagram and TikTok.