What You’ll Do
As our Visual Communications Coordinator, you will be the artistic force behind our promotional efforts, working on both print and digital platforms to create eye-catching and engaging materials. You'll collaborate closely with our Head of Marketing & Communications and other library staff to ensure that our brand message is consistently communicated across all channels.
Key Responsibilities:
- Graphic Design & Visual Content Creation: Design posters, flyers, brochures, digital banners, social media graphics, and more to promote library events, programs, and services.
- Brand Management: Maintain and enhance the library’s brand identity with cohesive and consistent design.
- Digital Engagement: Craft engaging visuals for the library’s website, email newsletters, and social media platforms to boost online engagement.
- Social Media Content: Assist in implementing an editorial calendar by creating shareable content, including graphics, images, videos, and other multimedia elements.
- Photography: Capture high-quality photographs of programs, events, library spaces, resources, and staff for promotional use.
- Video Production: Produce engaging long and short-form video content for our website and social media, collaborating with the Head of Marketing & Communications.
- Collaboration & Innovation: Work closely with the marketing team, event coordinators, and other staff to develop creative solutions that meet project objectives. Contribute innovative ideas for marketing campaigns and outreach efforts.
- Training & Support: Provide training and support to staff on visual communication tools and best practices.
- Professional Development: Stay current with design and social media trends to keep our visual communications fresh and relevant. Attend networking and continuing education opportunities.