Graphic Designer - Events/Experiential

Green Thumb Industries (GTI)

Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE. Headquartered in Chicago, Illinois, Green Thumb has 18 manufacturing facilities, over 85 open retail locations and operations across 15 U.S. markets. Established in 2014, Green Thumb employs approximately 4,000 people and serves millions of patients and customers each year. The company was named to Crain’s Chicago Business, Fast 50 list in 2021 and 2022 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021. More information is available at

Position Details

Graphic Designer - Events/Experiential
Chicago Illinois
Chicago, IL

The Role

Events & IRL Experiences Enabler—from banners & scrims to backdrops & photobooths, the world of events & experiences are your consummate canvas. You are passionate about bringing creative, dynamic, on-brand materials to life in the real world to better engage attendees through the creation of memorable experiences & thereby increase brand awareness. You thrive in the last-minute chaos of the event world, but can maintain internal processes and enjoy working closely with a cross-functional team.

The Events & Experiential Graphic Designer is a hands-on role that works throughout the entire process. Once an approach has been approved by Events/Experiential, Brand and Compliance—this designer tackles everything from research on materials & site-specific environmental factors to conceptual, schematic designs & full execution of event materials. They will serve as a critical member of the Creative team, working closely with VP of Creative Services, Design Director, Creative Producer, Motion Designer, Events/Experiential team, and internal design team. When Events & Experiential projects are not in high demand, this role will assist on other comparable projects with the brand design team (ie. POS displays, field marketing materials).


  • Creating visually stunning event-focused & experiential elements for branded events and sponsorships; this includes creative & technical development of assets from ideation into 3D elements (renderings, drawings, schematics, models, mockups, floorplans) focusing on the overall design of physical spaces incorporating physical items and interactive elements (touchscreens, digital displays, projections, etc. if available) while considering wayfinding, flow, accessibility, and safety 
  • Design development and full final, error-free delivery of files for event/experiential materials utilizing Adobe Creative Cloud software, such as Adobe Photoshop, Illustrator, Cinema 4D and other emerging software for event/experiential designs 
  • Collaborate with all necessary teams to create mockups to visualize intent for approval prior to execution 
  • Ensuring all materials created fit within brand standards and meet project-specific budgets, timelines and technical feasibility requirements 
  • Execution of materials as directed by senior design leads, plus on-site visits for inspections, site surveys and execution at events as needed 
  • Research and sourcing of necessary vendors & suppliers for fabrication as needed 
  • Adapting and optimizing event/experiential materials in a scalable fashion to ensure turnkey usage 
  • Demonstrating a keen eye for aesthetics and attention to detail, ensuring high-quality event/experiential deliverables that meet client requirements and exceed expectations 
  • Ensure state guidelines and all compliance requirements are being met 
  • Organize and maintain working & final files within current project management / file storage systems. 
  • Stay current with industry trends & best practices; continuously refining skills, quickly adapting to new technologies & exploring new techniques to push the boundaries of event/experiential design 
  • Manage multiple projects & priorities while working multiple disciplines at once


  • Bachelor’s degree in an art/design/production field, preferred 
  • Minimum of 3+ years of experience as event & experiential designer, either within an advertising or design agency, firm, a production company, or an internal creative marketing team 
  • Must work with a high sense of urgency & integrity; easily adapting to quick change; motivated by creative problem solving & shifting deadlines 
  • Experience in designing for fully realized immersive environments and experiential projects, often with a portfolio showcasing successful work in this field; strong attention to detail & accuracy with a willingness to adapt to existing workflows, while also contributing suggestions for improvements; consumer goods, retail,and regulated industries preferred 
  • Expertise using Adobe Creative Cloud software, such as Adobe Photoshop, Illustrator, Cinema 4D and other emerging software for event/experiential designs; proficiency in all Microsoft software, project management software & cloud/non-cloud-based storage systems 
  • Highly motivated, self-directed, innovative and able to work independently (w/ minimal supervision, receiving guidance from manager about the work & prioritization) and within teams with resourcefulness &common sense 
  • Excellent interpersonal communication (written & verbal) and project/time-management skills 
  • Strong project management & organizational skills; ability to prioritize & manage the execution of multiple projects across multiple brands
  • Possesses a high level of critical thinking, continuously open to constructive, developmental feedback 
  • Interacts regularly with VP, Creative Services & Design Director, plus Events/Experiential team, Brand Activation, the rest of the internal design team, and other cross-functional teams as needed for completionof assignments

Additional Requirements:

  • Ability to work collaboratively with multi-functional core teams and strong personalities & top down leadership decisions 
  • Adapts and thrives in a demanding, fast-paced environment 
  • Extremely strong attention to detail, but comfort with ambiguity 
  • Operates with a high level of professionalism and integrity, including dealing with confidential information 
  • Familiarity with the cannabis industry, strongly encouraged 
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb 
  • Must have a solid understanding and/or come to master Cannabis compliance rules and regulations set forth by each State 
  • Must pass any and all required background checks 

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