Graphic Designer / Marketing Specialist

Johnson Outdoors Marine Electronics, Inc.

Who We Are:

Johnson Outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. The Company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries.

What We Do:

Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Fishing, Watercraft, Outdoor Gear and Diving. New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering “best of the best” recognitions from major industry institutions and publications, like Field & Stream, Men’s Journal, National Geographic Adventure, Popular Science, Women’s Health and Paddler magazines, among others.

Our Products:

At Johnson Outdoors, we believe creating value goes beyond creating great products into creating the ultimate outdoor experience for our consumers. Our portfolio of premier, marketing-winning brands is known the world over for delivering on that promise, and includes, among others:

Watercraft:  Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle™ paddles; Extrasport® personal flotation devices

Diving:  SCUBAPRO® diving equipment

Marine Electronics:  Minn Kota® motors and accessories; Humminbird® fishfinders; Cannon® downriggers; LakeMaster® maps and charts

Outdoor Gear:  Eureka!® tents and camping gear; Jetboil® personal cooking systems

http://www.johnsonoutdoors.com/

Position Details

Graphic Designer / Marketing Specialist
Job
Full-time
Office/WFH
100% remote
5/9/2016
Southeast Wisconsin
Racine, WI

Develops, executes and/or coordinates marketing program materials, communications, graphics, events/tradeshows and digital/social media tactics in collaboration with digital teams. Ensures marketing tactics promote brand identity and align with organizational initiatives/strategies.

Responsibilities:
  • Creates marketing communications, and graphically designs various marketing materials such as brochures, videos and product imagery. Coordinates the creation of communications with vendors as needed and ensures timelines are upheld.
  • Executes sales related marketing communications and promotions such as sales literature, sales tools, packaging, product information, price lists and catalogs.
  • Consults and partners with internal teams, external vendors and customers to develop communications and market tactics. Ensures tactics are integrated with brand initiatives and support organizational objectives.
  • Plans and executes the logistics of tradeshows, events, seminars, photo/video shoots and related vendors.
  • Supports the development and execution of digital marketing initiatives which support the branding of the product and effectively contribute to a gain in market share. Responsible for marketing the organization by providing social media updates.
  • Coordinates and tracks marketing projects, advertising deadlines and sales promotions. Partners directly with vendors and agencies to coordinate marketing functions and timelines.
  • Reviews efficiency, value and impact of marketing initiatives and makes recommendations on potential improvements.
Requirements:
  • Proficiency in Microsoft Windows, Word, Excel, and PowerPoint as well as Adobe Photoshop, InDesign and Illustrator. HTML or experience working with a web content management interface.
  • Experience with video software desired.
  • Demonstrated experience producing quality marketing communications which includes print collateral, sales related marketing communications, graphics and digital materials.
  • Demonstrated experience with social media (LinkedIn, Facebook, Twitter).
  • Excellent verbal, written and interpersonal communication skills to develop effective communication materials and effectively communicate with internal teams and external vendors.
  • Demonstrated ability to prioritize and multi-task in a fast-paced environment to effectively manage the timelines for multiple marketing projects, promotions and events.
  • Ability to effectively work independently and as part of a team.
  • Excellent skills in problem solving, organization and creativity and innovation.
  • Excellent attention to detail and follow-through.

Education:

  • Bachelor’s degree in marketing, communications or equivalent.

Experience: 

  • Typically requires a minimum of 2 years of marketing experience which includes creating and executing marketing communications and graphics and supporting marketing events.

Competitive.


« Back