Graphic Designer (UX/Conversion Design) - Remote Optional

Delta Defense, LLC

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA helps responsible Americans avoid danger, save lives and keep their families safe. We're one of the fastest growing companies in America and a favorite workplace in southeast Wisconsin.

Position Details

Graphic Designer (UX/Conversion Design) - Remote Optional
Southeast Wisconsin
West Bend or Remote, WI

Are you ready for a career you can BELIEVE in?

  • Do you have a strong belief in the 2nd Amendment?
  • Do you support the natural-born right to armed self-defense?
  • Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?

The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe. Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.

Why YOU should Work at Delta Defense!

  • We are a fun, fast-paced, and rewarding place to work and grow!
  • Milwaukee Business Journal “Best Place to Work” award 6 years in a row!
  • Named on Inc. 5000 “Fastest Growing Private Companies” list 10 years in a row!
  • Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!
  • Top Workplaces USA award in 2022!

Position Summary:

The Graphic Designer (UX/Conversion Design) will work closely with the direct response marketing copywriter to serve as the creative force responsible for optimizing our most important digital marketing assets: ads, emails, opt-in pages, sales pages, VSLs and webinar funnels. The ideal candidate is a lifelong student of direct response marketing and conversion rate optimization. The conversion designer is data-driven, and is EXCITED about the opportunity to see the results of testing his/her UX/design and marketing assets across MILLIONS of viewers. The ideal candidate has a pulse on the industry and best practices, and will adhere to strict brand guidelines while pushing the boundaries in order to help as many people protect themselves and their loved ones as possible. This Applicant should expect a fast-paced work environment with multiple deadlines and completed deliverables each week. This is not an entry-level position.

The Graphic Designer (UX/Conversion Design) role is an integral part in the overall strategy, efforts, customer experience and brand strategy of the Delta Defense Marketing Services Team. This person will be relentlessly innovative, courageously creative, driven by results, unafraid to fail, hungry to succeed, and willing to push themselves and their teammates to grow every single day.


  • Assist their manager/teams on projects or team duties while learning the fundamentals of Delta Defense marketing principles and applying them to all tasks
  • Collaborate with teammates to create a consistent and compelling design for various marketing and corporate initiatives requested by internal stakeholders
  • Create and contribute, both visually and strategically, to all marketing initiatives
  • Think outside the box to generate ideas and visuals that will achieve the predetermined goals
  • Able to work and excel in a lightning fast-paced, intense, yet fun work environment
  • Be nimble and open to providing and accepting feedback
  • Excel at website design including wireframing and UX design
  • Experience in conversion rate optimization.
  • Constantly look for ways to improve user experience and marketing messaging Use data and analytics to guide decisions
  • Research, learn, grow every single day…and embrace our belief that if you are not growing, you are regressing 

Required Skills/Experience:

  • Bachelor’s Degree in Marketing, Graphic Design, Web Design, or a related field or equivalent work experience
  • Proven work experience as a designer; 4+ years experience working in design or marketing (experience in an agency or collaborative team environment preferred)
  • Mature, versatile creative skills supported by a top-shelf, no gimmicks, functional design aesthetic
  • Have the ability to make strategic and logical decisions on imagery and artwork that properly depicts our audience and subject matter
  • Self-motivated, self-starter who takes pride in not meeting deadlines, but beating them to a pulp
  • Highly skilled in direct response marketing and design
  • Skilled in responsive web and UX design
  • Hungry to immerse themselves in proven marketing strategy and must be driven by performance, not by what “looks cool”
  • Ability to adapt to changing priorities and new technologies is essential
  • Conversant in current web design/development tools, trends, web standards and platforms
  • Highly proficient with using Adobe Creative Suite to produce web layouts, graphics, and assets 
  • Experience utilizing web-based page builders (LeadPages, Unbounce, Clickfunnels, etc) a plus
  • Constant desire to learn and grow professionally and personally
  • Attention to detail and accuracy is a necessity
  • Ability to work independently and collaboratively as part of a team
  • Demonstrate the Core Values of Delta Defense
  • Basic understanding of firearms, firearm safety and proper handling a plus; a willingness to learn a must

Benefits information can be reviewed at:

If you are a Colorado resident, please email us at to receive complete benefits and compensation information. Please include the job title in the subject line of the email. Please watch your email for next steps after submitting your application.

You will be asked to take an online assessment in order to complete the application process. We look forward to your application.

At Delta Defense, LLC our employees enjoy one of the best benefits packages in the business, including comprehensive medical, dental, and vision plans, 401k match, access to a life coach, an annual stipend for self-defense purchases, a flexible casual dress environment, remote work options and a complimentary USCCA Membership.

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