Key Accountabilities:
Proactive liaison with C&W Services sales leadership to team to support marketing and business development activities
Serve as primary design resource for the business
Triage design work load to ensure high properties get the appropriate resources
Create marketing materials to support overall C&W Services needs (eg. Program advertisements, brochures, infographics, white papers, process graphics, trade show support.)
Controls design and brand consistency in marketing deliverables from project inception to project delivery
Work with marketing team leadership to ensure the cwservices.com website optimizes its role in driving the success of digital strategy.
- Develop and deploy approved content to website; refresh content as necessary
- Manage the daily operation of web content to ensure website maintains a high level of quality, professionalism, visibility, and message consistency
- Coordinate front-end updates to website (e.g., articles, announcements)
Support content marketing strategies with through development of compelling marketing materials
- Includes developing expertise in creating effective content in Pardot or other digital marketing systems
Support special projects such as client events and internal meetings with creative and design support