Growth Marketing Manager

ChopEats

ChopEats is a food delivery app that connects users to curated, quality and authentic Asian restaurants in North America. Our users enjoy a greater variety of Asian cuisines and reliable delivery services, all within a tap of the finger. Be it dumplings or sushi, curry or bubble tea, Kebabs or Bibimbap, ChopEats has your cravings satisfied all day long. We also specialize in professional menu translations and extensive descriptions, so bid farewell to menu confusions! Door-to-door delivery, pick up and pre-order available. Download the app now!

Founded by a team of University of Wisconsin-Madison alumni in 2018, ChopEats is headquartered in Madison, WI. We are a fast growing startup in the food delivery scene. Our team is passionate and dedicated to ensure we bring something of value to our users and the community. We invite you to join us on our journey, either by working with us or joining our wonderful community.

ChopEats is currently available in Madison, WI. More cities coming soon!

https://www.chopeats.com/

Position Details

Growth Marketing Manager
Job
Full-time
6/26/2020
Southwest Wisconsin
Madison, WI

ABOUT THE ROLE:

Our Growth Marketing Manager is responsible for developing overall brand and marketing strategies, build robust analytics to inform rapid growth experimentation, market expansion and launch several ambitious, high-profile new campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Grow the business through a mix of evergreen tactics and creative new campaigns 
  • Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to cost-effectively acquire new customers 
  • Collaborate with product and engineering to optimize landing page conversion, increase product virality, refine overall user experience, and drive user and revenue growth 
  • Cultivate our trustworthy, approachable, and empowering brand 
  • Manage our marketing budget, including in-house and agency spend

REQUIREMENTS/EXPERIENCES:

  • 5-8 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, podcasts, affiliates) 
  • Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools 
  • An excellent communicator; experience with media /public relations is a plus 
  • Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams 
  • Other attributes: deep empathy for the user, resourceful, results-driven, quality-obsessed

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