Head of Content and Social Media

What You Will Do:

Museum of Ice Cream is looking for a creative and insightful Head of Content and Social Media, to join the Marketing Team and to preferably be based in Chicago. We are seeking an innovator - someone who is willing to imagine new ways to authentically translate our love for ice cream and the joy and connection it brings to our past, present, and future guests. You will build a robust content program and craft its content to share our vision and stories with the world. Along the way, you will take risks, learn, and optimize as you engage and build our following and influence.

Your day-to-day:

• Be responsible for all content development across all MOIC locations: New York City, Austin, Singapore, Chicago (opening in 2022)and Including soon to be announced locations in Asia-Pacific
• Manage and oversee MOIC’s social platforms for: @museumoficecream, @museumoficecreamsg (Singapore), and Other locations in Asia
• Develop and execute content that speaks to immediate cultural moments and movements, across FB, IG, Twitter, TikTok, Linkedin and Pinterest 
• Partner with our marketing team to enhance awareness and drive up buzz as we expand across products and geographies 
• Craft a multi faceted email marketing strategy to engage and delight existing customers in our database 
• Secure and build influencer relationships 
• Manage a team of content executives across all museums 
• Quickly turnaround content (i.e trendjacking) to ensure relevancy in our communications across social platforms. 
• Become the thought leader and driver for our Digital Marketing and our Paid Ad execution 
• Craft various ideations for paid social media experience/advertisements 
• Ideate, shoot, and edit photo and video content (including copy) for all content platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, other emerging channels) 
• Shape and execute a layered acquisition marketing strategy 
• Define social media KPIs and measure the success of each social media campaign & account 
• Develop a strategic content framework and social media calendar, partnering with marketing, product (i.e retail and F&B), museum experience, seasonal programmes and activations and partnership deliverables. 
• Ensure that content development and execution are all met within MOIC’s expected timelines 
• Ensure that the robust content program developed for MOIC can be executed and delivered to the best of your ability.

Requirements:

• Have 7+ years experience working in content/social at consumer-focused brand or agency 
• Have leadership experience leading a team of content executives 
• Have extensive experience running paid social media advertisements and strategy 
• Insightful and highly creative with the ability to guide and create compelling content 
• Skilled in Creative Suite (PremierPro, Photoshop, Illustrator, After Effects) for editing or design (optional but preferred to have proficiency in at least photoshop or illustrator) 
• Excellent writing skills and strong visual eye 
• Extremely comfortable crafting an on-screen presence and following 
• Work well under pressure and in a fast paced environment and across different time zones 
• Are a self-starter who takes initiative 
• Not afraid to take risks and try new things, always testing and learning 
• Always on top of the social trends and platform changes

Benefits:

• Annual pinkball (yes, you can dress your best and bring a date!) 
• Unlimited ice cream 
• Competitive Pay 
• 16 free museum tickets per year for friends and family, with free entry for self 
• 50% off retail products 
• Vision, dental, and healthcare benefits 
• Stock options 
• PTO