Major Areas of Accountability:
Stakeholder engagement
Report health policy and payment risks identified by Reimbursement and Market Access
Support Coloplast Market Access and Reimbursement initiatives created to uphold:
- patients’ access on the right product & service based on personal and clinical needs
- patients’ right to personalized, integrated, patient-centric care and digital solutions as enablers to patients’ care
- societal value a dignified life for chronic disease and disabled patients
Drive Coloplast’s initiatives through external stakeholders, groups, and forums.
Manage relationships and represent select Payors and Evidence initiatives in alignment with Market Access and Reimbursment teams with external stakeholders e.g., patient groups (United Spinal, Spina Bifida, United Ostomy Association, ITEM), professional societies (AUA, WOCN, SUNA) and industry associations (AAH, AdvaMed, Medical Alley)
Campaign management
Partner with internal Coloplast teams and/or external media agencies and develop compelling campaigns. Measure campaign outcomes and provide recommendations on next steps
Mobilize key stakeholders (e.g., patient organizations, advocacy and support groups, professional societies, industry associations, coalitions) to educate and influence patients, healthcare providers and payors in support of Payors and Evidence initiatives
Serve on the Global Government Affairs & Patient Advocacy team to coordinate execution of global campaigns
Create a tools box for the engagements related to public affairs and effectively deploy it in commercial setting
Cross-functional collaboration
Drive internal alignment process to ensure that thepublic affairsfunction is tightly connected to Coloplast Chronic Care business objectives
Partner with Coloplast and Comfort Medical teams (Reimbursement, Market Access, Medical Affairs, Marketing, Clinician Education, etc.) to cultivate relationships within external stakeholders and support their business initiatives
Support the US Reimbursement and Government Affairs Director to engage external stakeholders on a federal level per their direction
Support the US Downstream Market Access Director on the state level initiatives securing access to Coloplast offerings, policy expansion and price protection per their direction